Content from WhatCar.com will give UK's car buyers impartial advice and
allow customers to value and to place adverts at a 50 per cent discount to
sell their old car
OneSwoop (www.oneswoop.com), the UK's leading online car retailer, today
announced that it will be featuring content from WhatCar.com, the top
online car magazine. The site will provide customers with advice from the
WhatCar.com experts on how to sell your car, instant online car valuations
and the opportunity to place classified adverts direct on the web in
WhatCar.com and in Autocar.
OneSwoop believes these new functions will provide customers with the
first one stop shop car service on the Web - the most practical and
engaging buying and selling service on the Internet. In particular,
customers will be able to log onto the company's web-site to reveal the
value of their car in seconds with the integration of WhatCar.com's car
Users will be asked to specify the make, model, body style and age of
their car into the online form before submitting their request. The
valuation engine will instantly deliver a verdict from the experts at
WhatCar.com, including the estimated price the customer would receive from
a trade buyer, part-exchange, dealer or from a private sale. The values
will also be accompanied by a short report card, giving the customer a
star rating for their current car and a history of the specifications
expected of their exact model.
The arrangement will also allow OneSwoop's customers to sell their
existing cars by placing classified adverts on WhatCar.com, the UK's
number one car buying web-site, and offline, in Autocar magazine, directly
from their PC. Users can submit a simple online form, stating the make,
model, year, registration, asking price, mileage and full description of
their car to secure their classified advert at 50 per cent discount on
standard rates, courtesy of OneSwoop's unique deal with WhatCar.com.
Tom Buehlmann, Marketing Director, OneSwoop, said, "One of the major
considerations made by customers when buying a new car is how and where to
sell their current car. The independent content from WhatCar.com makes
OneSwoop the obvious choice for selling cars, as well as buying them, on
the Internet. For the first time, the Internet will be able to offer car
buyers comprehensive advice on getting the best deal on their old car, as
well as guaranteeing maximum value on their new car."
Buehlmann added, "These latest services are just some of the innovations
recently introduced to the site. There has been a steady flow of new
services and improvements. These have included: OneSwoop refreshing its
home-page, offer personal loans from Marks and Spencer Financial Services,
provide car insurance through Auto Direct, introduce a new configurator
and add free one year AA breakdown cover on all cars sold."
Furthermore, customers will be able to seek independent advice from
WhatCar.com by referring to the "Sell Your Car" guide, available on the
OneSwoop web-site. The guide explains the benefits and dangers of the
different options open to people looking to sell their car, from trading
in to a dealer to selling at an auction. The specialists at WhatCar.com
also provide hints on how to get the best price for your car, from
suggestions on presenting to prospective buyers to tips on writing a
Launched in March 2000, OneSwoop is the leading pan-European online car
retailer offering three easy ways to buy a car - OneSwoop Now, OneSwoop
Custom and OneSwoop Select. The company specialises in a no haggle, no
hassle service - delivering both custom and pre-configured cars directly
to customers at up to 20 per cent off UK retail prices in as little as
OneSwoop is backed by a number of prestigious financial and strategic
investors from Europe and the US, including BP, Credit Suisse and Atlas
Venture. It numbers amongst its partners such respected organisations as
Fortis Bank, Marks & Spencer, SGS and Transcars (STVA).
What Car? is the most trusted source of car buying advice in the UK.
Whatcar.com is the best independent web site for consumers to research and
select their next car; to their own criteria, at the best price, and from
the most appropriate source for them.
For Further Information:
Matt Ward/Lena Ahmed
Tel: 01753 44 8875/8861
Tel: 020 8267 5644
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