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London, 6th February 2001 -, "the independent resource for hi-tech and business journalists", today unveiled new logos and livery as part of a major rebranding exercise.

The designs, commissioned of Mark Wilson of MWA:DESIGN, use elements from the original logos to ensure familiarity. Using a solid circle to symbolise parent company The Source, ‘satellites’ are linked to represent the company’s brands -,, and the new seminar and whitepaper series, PR Performance (see separate release). The resultant ‘molecular’ shape asserts the company’s target technology-based market, and sits within an ‘egg’ - ‘the source of life’.

Typography and the logo icon remain consistent throughout the brands, differentiated only by a change of colour. This enhances the brand image and reassures the viewer that the brands are a family and stem from the same core values. The colours chosen follow the current themes but use more sophisticated and contemporary tones. The sans serif fonts also create a stylish but simple feel.

The new designs will be used with immediate effect for all corporate correspondence and will be implemented in phases across the websites during February.

Catherine Howell

Marketing Manager


Mark Wilson


t: +44 (0)20 8682 4612

This press release was distributed by ResponseSource Press Release Wire on behalf of ResponseSource in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit