Hi-resolution graphics available on request
London, 6th February 2001 - sourcewire.com, "the independent resource for hi-tech and business journalists", today unveiled new logos and livery as part of a major rebranding exercise.
The designs, commissioned of Mark Wilson of MWA:DESIGN, use elements from the original logos to ensure familiarity. Using a solid circle to symbolise parent company The Source, ‘satellites’ are linked to represent the company’s brands - sourcewire.com, featuresexec.com, sourcethatjob.com and the new seminar and whitepaper series, PR Performance (see separate release). The resultant ‘molecular’ shape asserts the company’s target technology-based market, and sits within an ‘egg’ - ‘the source of life’.
Typography and the logo icon remain consistent throughout the brands, differentiated only by a change of colour. This enhances the brand image and reassures the viewer that the brands are a family and stem from the same core values. The colours chosen follow the current themes but use more sophisticated and contemporary tones. The sans serif fonts also create a stylish but simple feel.
The new designs will be used with immediate effect for all corporate correspondence and will be implemented in phases across the websites during February.
t: +44 (0)20 8682 4612
This press release was distributed by ResponseSource Press Release Wire on behalf of ResponseSource in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.