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... Get the knack and features track! ...

London, 6th February 2001 -, "keeping you in touch with hi-tech and business media", today launched PR Performance, the FeaturesExec seminar series for public relations professionals.

PR Performance is the name for a series of seminars and whitepapers launched today and designed to help PR professionals in the hi-tech and business sectors.

The PR Performance initiative addresses ways to enhance public relations skills, particularly in the hi-tech arena. The seminars feature guest speakers presenting on a variety of PR-related topics. The white papers - 2,000-word detailed ‘how-to’ guides, are written exclusively for FeaturesExec by leading PR professionals and journalists. These will be made available free of charge to download from the FeaturesExec website (

Seminar One, which is being held at the Cyberia Internet Café in London today, plays host to renowned freelance journalist Gary Flood who will examine ways to "Charm commissioning editors and their writers". Also speaking is co-founder of ground-breaking PR agency Brands2Life, Giles Fraser, who’ll look at ‘Building technology brands'. The first seminar has been heavily oversubscribed and will undoubtedly prove to be a popular addition to the FeaturesExec service. Seminar Two is scheduled for 7th March with subsequent events due to run throughout the coming months.

FeaturesExec Chief Executive Daryl Willcox said: "FeaturesExec is known for its deep knowledge of the hi-tech and business media across Europe. We’ve achieved this by keeping our ear to the ground and understanding our customers’ needs. This kind of seminar is a great way to catalyse the flow of knowledge in both directions - our customers benefit from the presentations and we benefit from gaining feedback on the ever changing challenges of hi-tech and business PR."

Daryl will be announcing the company’s new product brand imaging at the seminar (see separate release).

The PR Performance seminars also provide the opportunity to discover more about FeaturesExec and to meet other like-minded PR professionals in an informal surrounding.

For more information contact:

Catherine Howell

Marketing Manager

t: +44 (0)20 7720 1222

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