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e-business consultancy develops innovative catalogue management solution
for new DIY e-commerce site, B&Q Direct

B&Q, the UK’s leading DIY retailer, has launched a new e-commerce site with the help of e-business consultancy, Rubus. Rubus worked with B&Q to develop a Web-based content management solution that will drive the new site, giving B&Q employees a set of simple, intuitive tools that will them allow to easily control, update and manage the online store’s content. It will allow quick and easy changes to product information and classification, promotional offers and prices, and DIY hints and tips.

In addition, the new site will have the ability to dynamically consolidate and upload product data from a number of internal and external feeds. The new system will also in the future provide B&Q Direct employees with ‘exception reports’ that will allow them to easily monitor the integrity of the site’s content, to see where products, stock level information or prices may be missing.

"Online retailers are not as constrained by physical space as they are in the offline world. This means that with innovative structuring of site content, they can easily flex and extend the product range, manage promotions dynamically, and keep the site fresh with editorial content and external information that complements their offering. However, managing that content can be a real headache without the right tools to help them do this," said Gavin George, head of retail at Rubus.

Jon Fawbert, head of Technology at B&Q Direct Channels added; "We wanted the new online store to offer compelling content and products, but at the same time wanted to keep the process of managing it simple. The new solution that Rubus has developed for us will allow non-technical staff to easily manage products, prices and promotions online in the same way we can in our physical stores, and ensure the site is as engaging and useful for customers as possible."

"The solution provides us with an ideal platform to be able to cross-sell, moving to a more customised shopping experience in the future, and we intend to integrate more editorial content, products and enhanced functionality over the coming months," Fawbert added.

Rubus worked with B&Q to design and developed the catalogue and content management application that will drive the new site in just 12 weeks. Rubus also handled all integration with the ATG dynamo commerce application and other data feeds.

B&Q’s new website can be found at http://www.diy.com




About Rubus

Rubus, based in London, Bracknell and Manchester, is an ‘Interactive Architect. It specialises in helping companies exploit interactive channels, including the Web, interactive TV and mobile communications.

Services span strategy definition, creative and technical design, and systems development and integration. The company works with clients to develop ideas and strategies for exploiting interactive channels, helping them pursue their goals and translate these into creatively designed, technically robust, marketable and value-adding e-business solutions. Its aim is to help them do this quickly, reliably and right first time.

Through relationships with product vendors such as ATG, Autonomy, BEA, INTERSHOP, Interwoven, Oracle, SUN, Tridion, Verity and Versata, Rubus is able to provide its customers with solutions that take advantage of the latest in interactive technology. Clients include B&Q, Waterstone’s, Thomascook.com, Granada Media, ONdigital, Nomura, Cazenove, IPC, Barkers Norman Broadbent, Confetti.co.uk, Lastminute.com and E W Blanch.

Rubus can be reached on the Web at: http://www.rubus.com

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