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Cap Gemini Ernst & Young joins Blue Martini Software Alliance Programme to deliver global e-business solutions

Delivering Commerce, Marketing, Channels and Service Solutions to
Consumer Goods, Retail and Manufacturing Distribution Market Sectors

Blue Martini Software, a provider of enterprise software applications that help companies to understand, target and interact with their customers and partners, today announced the addition of Cap Gemini Ernst & Young to the Blue Martini Software Alliance Program at the highest, strategic level.

Under the alliance, Cap Gemini Ernst & Young's consumer goods, retail and distribution practice will be able to offer to companies around the world Blue Martini applications for commerce, marketing, channels and service. Companies including leading Canadian hard goods retailer Canadian Tire Corporation, have already selected Blue Martini applications together with Cap Gemini Ernst & Young's strategy, development and implementation services.

Blue Martini Software and Cap Gemini Ernst & Young enable the kind of enhanced customer service and support that are vital to e-business, said Larry Taylor, vice president, consumer products retail and distribution consulting, Cap Gemini Ernst & Young. The two companies can rapidly deploy solutions that integrate client's customer interaction functions on a global basis.

Through the alliance, which will focus on fulfilling the needs of global companies, Cap Gemini Ernst & Young has the capability to enable a client's entire online business model by integrating demand, fulfilment and replenishment capabilities with Blue Martini applications. A focus will be to leverage Cap Gemini Ernst & Young's consumer products, retail and manufacturing distribution expertise to deliver integrated business and technical solutions targeted to the needs of these industries. The companies have each assigned alliance managers, are developing joint targeted sales opportunities and are conducting jointly funded marketing initiatives. The alliance is global, with an initial focus on the North American markets. Cap Gemini Ernst & Young will continue to train up to 100 consultants to implement the Blue Martini applications.

"Cap Gemini Ernst & Young will leverage its leading practices in customer relationship management, supply chain management and business intelligence to build a global force in customer interaction," said Frank Eagle, vice president of services alliances, Blue Martini Software. "Together, our companies will help joint customers to drive increased revenue opportunities by providing targeted, content rich catalogues and interactions."

Canadian Tire Corporation

Canadian Tire, Canada's Most-Shopped Retailer, Embraces Joint Solution $4.7 billion Canadian Tire Corporation, Canada's most-shopped retailer and Canada's third busiest website, selected Blue Martini Software and Cap Gemini Ernst & Young to help Canadian Tire replicate online the customer focused and consistent buying experience that its 438 retail stores are renowned for providing. With its strong customer promotion features, the ability to present content in multiple languages and other features, the Java-based Blue Martini applications today power the company's website and call centre and provide the majority of Canadian Tire's required e-business functionality.

"Blue Martini Software provided Canadian Tire with the leading edge e-business solution it was seeking to make a real impact on their customers' online shopping experience," says Catherine Booth, vice president, Cap Gemini Ernst & Young Canada Inc. and project director for the Canadian Tire implementation.

Blue Martini Software and Cap Gemini Ernst & Young enabled us to create an online retail capability that reinforces the tremendous brand loyalty Canadians have to Canadian Tire, said Mark Foote, president, Canadian Tire Retail. "Blue Martini Software and Cap Gemini Ernst & Young have strong synergies and helped us deliver a cutting edge e-business solution that will support Canadian Tire's ability to effectively interact online with our customers."

About Cap Gemini Ernst & Young

Cap Gemini Ernst & Young is one of the largest management and IT consulting firms in the world. The company offers management and IT consulting services, systems integration, and technology development, design and outsourcing capabilities on a global scale to help traditional businesses and "dot companies" continue to implement growth strategies and leverage technology in the new economy. The organisation employs more than 60,000 people worldwide and reports global provisional revenues of about 8.5 billion Euros (2000 pro forma). More information about individual service lines, offices and research is available at

About Blue Martini Software

Blue Martini Software provides enterprise software applications that help companies to understand, target and interact with their customers and business partners. Blue Martini 4.0 includes four applications: Blue Martini Commerce, Blue Martini Marketing, Blue Martini Channels and Blue Martini Service. Each can be used individually or integrated as a complete business suite, managing catalogues, content, transactions, analysis and personalisation. Blue Martini applications drive revenues by providing compelling interactions, maximising the effectiveness of marketing programs, enabling channel partners to sell more effectively and providing multi-channel customer service. Blue Martini Software's customers include Elemica, Oncology Therapeutics Network (OTN), Polaroid Corporation, Canadian Tire Corporation, Harley-Davidson, Iomega Corporation, Levi Strauss & Co., Oc? Technologies, Publix Direct and Saks Fifth Avenue. Blue Martini can be reached at 001 650-356-4000 or

Note to editors: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners.

This news release regarding the alliance between Blue Martini Software and Cap Gemini Ernst & Young includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new products or product enhancements by Blue Martini Software, risk as related to market acceptance of Blue Martini Software's product; customisation, deployment and/or operational delays or errors associated with Blue Martini Software's product or those of third parties; Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties; activities by Blue Martini Software and others regarding protection of intellectual property; and release of competitive products and other actions by competitors. Further details on these risks are set forth in Blue Martini Software's filings with the Securities and Exchange Commission ("SEC"), including its filing on Form 10-Q for the quarter ended September 30, 2000. These filings are available on a website maintained by the SEC at These forward-looking statements are generally identified by words such as "expect," "will," "anticipate," "intend," "believe, "should," "estimate," and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking statements.


Cally Finch/Paula Oliver

The Weber Group Europe

+44 20 7240 6189

Frank O'Mahony

Blue Martini Software

001 650 356-7676

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