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Top Digital Rights Management Firm SealedMedia Helps Cappelen Seal and Sell Fiction and Professional Literature Online

London, 7th February, 2001 - SealedMedia today announced that Norwegian publisher Cappelen - part of Bonnier, the largest media group in Scandinavia - will use its digital rights management (DRM) technology to seal and sell electronic versions of fiction books and professional literature online.

Based in Oslo, Norway, Cappelen has been publishing books since 1829 and currently employs more than 300 employees. Recently, it has been selling both conventional and electronic books through its website, although not in a secure format. With revenues of more than 570 million Kroner (£43 million) a year, Cappelen sells more electronic books in Norway than any other company. Its awareness and success in embracing new technology - it recently offered an encyclopaedia via WAP and the Internet - led Cappelen to seek out a solution to protect its digital content from copyright abuse allowing the publisher to develop this new method of delivering content to its customers.

SealedMedia’s DRM technology enables companies to embrace the opportunities offered by the Web while securing its valuable content in a protective ‘envelope’. Through the use of SealedMedia’s software, Cappelen is able to place a PDF of a book online without fear of piracy. The flexibility of SealedMedia’s solution also allows a potential customer to examine the book for 24 hours without being able to save, print or edit the text. This level of flexibility, according to Einar Hestmann, Internet Business Manager for Cappelen, is "very important to the further growth of the company."

"This opens up some interesting opportunities for us," explains Hestmann. "We maintain control of the content even though the customer is able to access it, then after 24 hours they are able to buy a licence for either a print-enabled copy or an electronic-only licence. It’s essentially a try-before-you-buy system that safeguards copyright."

Mindful of cumbersome Internet technologies, Cappelen wanted to make the process as seamless as possible. While browsing the eBookWeb page, customers are given ‘free-trial’ and ‘add-to-basket’ buttons. If they click on ‘free-trial’ they will automatically get a SealedMedia account and download a small plug-in. Once the 24-hour trial ends, they will be sent to a payment page where SealedMedia’s software will be running alongside an encrypted online credit card payment system.

"This technology opens the door to smaller publishers who weren’t able to justify the large set-up costs associated with print publishing," explained Hestmann. "They can now come to us and we can cost effectively offer their works to a wider audience. Coupled with the speed of delivery and the lower price of the e-book, we are able to offer customers an attractive alternative to the printed page".

SealedMedia’s cutting edge Digital Rights Management (DRM) technology consists of a flexible rights management platform enabling content publishers to seal copyrighted content in html, PDF, image and audio formats, and distribute it to customers with powerful and flexible license configurations.

By separating the content from the access rights - wrapped up in the document but stored on Internet-based license servers - SealedMedia offers publishers numerous possibilities to generate revenue from the sale of digital content.

"The deal with Cappelen shows that companies are finally willing to migrate their content online," states Peter Kumik, Managing Director EMEA at SealedMedia. "As publishers are discovering, now that they can ensure electronic content is secure, their customers feel they are reaping the benefit through having access to content that simply wasn’t available before."

"This is an exciting time to be a publisher," concludes Hestmann. "The flexibility of DRM technology has provided us with greater scope for the distribution of content to customers. The opportunity to offer customers a try-before-you-buy option - delivering content before selling it with confidence that copyright can’t be broken - is of huge marketing value."

About SealedMedia

SealedMedia, a global company headquartered in San Francisco, is the only company in the world with a complete and commercially viable all-media solution to meet the needs of the $300 billion eContent market. SealedMedia provides robust and persistent protection for multiple types of digital content, including text, images, and streaming audio and video. Online publishers can turn their content into cash with a simple toolkit that enables them to mix and match media types to create thousands of licenses for new products. The Company’s engineering group and European sales office is located in Beaconsfield, UK. The Americas are served from offices in Boston, Los Angeles and San Francisco, which also serves the Pacific Rim.

Editorial Contacts

Further information on SealedMedia - including interviews, reviews and photography - is available from Paul Wooding or Martin Brindley at MCC International.


Peter Kumik

Tel: +44 (0) 1494 687200


MCC International Ltd

Martin Brindley / Natalie Johnson

Tel: +44 (0) 1962 888100



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