AnywhereYouGo.com's Wireless Internet Lab experiences increased demand for the
testing of innovative WAP services
7 February 2001 - The wireless industry is declaring a successful WAP Christmas,
with a marked increase in the number of handsets bought and used for mobile Internet
services. During the same period, AnywhereYouGo.com's Wireless Internet Lab has
also witnessed renewed effort in the deployment of wireless applications - suggesting
that the so-called ‘WAP Backlash’ is reaching an end.
"2001 is seeing a more determined and professional approach from WAP content
providers, said James Pearce, Director of The Wireless Internet Lab. "When WAP
failed to deliver on many of its promises last year, the media were quick to criticise the
technology. Organisations are now working harder than ever to build positive customer
experiences, overcome interoperability and usability issues, and combat the
unrealistic hype that previously drove consumers away from WAP services."
Pearce added: "The new wave of services is clearly trying to make the most of the
WAP medium, and developers are learning how to respond to the challenges of
interoperability. We must ensure that services work across a wide range of major
networks and handsets and we’re working with our clients to achieve this through
speciality testing, tools and consultancy."
As an example of the increase in innovative entertainment-based services, games
company JAMDAT Mobile came to the Wireless Internet Lab to test the European
WAP version of their game ‘Gladiator’ - currently one of the most popular wireless
games in the US. The game, which allows players to fight as gladiators in the
colosseum, generated over 700,000 gaming sessions in just 3 months, a feat which
they hope to repeat in Europe when the game is launched.
"Our research has shown that it is important for players to have a positive experience
from the outset," said Nanea Reeves, JAMDAT Director of Distribution. "The only way
to achieve this is to make sure that your application is fully tested for interoperability on
the devices on which it
is going to be played. Using the Wireless Internet Lab allows us to do this".
In the UK, FT.com use the Lab for continuous and regression testing of their service.
Catherine Pennefather, Product Manager for FT.com, said: "The Wireless Internet Lab
is an integral part of our test programme, and provides a unique service that allows us
to maintain interoperability as new devices hit the market." Pennefather adds "It is only
natural that we would ask them to re-test on-going improvements and enhancements
to our site."
Since June 2000, AnywhereYouGo.com's Wireless Internet Lab has provided quality
assurance, specialist testing and consultancy for many of WAP's highest profile
applications. This increased demand for the Lab's services cements its position as a
premier test authority in the wireless space.
AnywhereYouGo.com's Wireless Internet Lab, based in London, provides WAP
interoperability testing and services to developers, agencies, manufacturers, and
operators. The Company also provides the world’s leading independent resource
dedicated to the development and deployment of wireless applications, including
WAP, Bluetooth, i-Mode, SMS, PDAs and other handheld devices, as well as
emerging technologies such as J2ME, GPRS, and 3G.
The Wireless Internet Lab helps meet the challenges developers and business
decision-makers face throughout the development and deployment process:
Pre-deployment testing: Automated, Manual, Usability, and Performance
Testing reports ensure that an application will function correctly over a wide
range of devices and gateways, once deployed
Application monitoring: Regular post-deployment interoperability reports for
sites and portals, as well as regression testing on newly released devices and
Certification: Certification process tests the product for interoperability issues
and provides a ‘certified by’ logo for manufacturers of wireless infrastructure.
Consultancy: Skilled wireless technologists and testers aid initial design, test
and prototyping stages
Training: A range of classroom-based training courses for wireless developers,
from basic to advanced WAP application development and gateway
AnywhereYouGo.com’s customers include network operators, gateway and device
manufacturers, portals, application developers, and content and commerce sites
worldwide. With offices in London and Stockholm, the Company is privately held;
investors include Brience and internet.com Venture Partners III.
M: 07747 785554
O: 0208 545 2660
Company & Investor contact:
UK Director, The Wireless Internet Lab
O: +44 (0) 207 490 6111
M: +44 (0) 7867 554 666
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