AnywhereYouGo.com Sees End to WAP Backlash Wednesday 7 February 2001 PDF Print AnywhereYouGo.com's Wireless Internet Lab experiences increased demand for the testing of innovative WAP services 7 February 2001 - The wireless industry is declaring a successful WAP Christmas, with a marked increase in the number of handsets bought and used for mobile Internet services. During the same period, AnywhereYouGo.com's Wireless Internet Lab has also witnessed renewed effort in the deployment of wireless applications - suggesting that the so-called ‘WAP Backlash’ is reaching an end. "2001 is seeing a more determined and professional approach from WAP content providers, said James Pearce, Director of The Wireless Internet Lab. "When WAP failed to deliver on many of its promises last year, the media were quick to criticise the technology. Organisations are now working harder than ever to build positive customer experiences, overcome interoperability and usability issues, and combat the unrealistic hype that previously drove consumers away from WAP services." Pearce added: "The new wave of services is clearly trying to make the most of the limited WAP medium, and developers are learning how to respond to the challenges of interoperability. We must ensure that services work across a wide range of major networks and handsets and we’re working with our clients to achieve this through speciality testing, tools and consultancy." As an example of the increase in innovative entertainment-based services, games company JAMDAT Mobile came to the Wireless Internet Lab to test the European WAP version of their game ‘Gladiator’ - currently one of the most popular wireless games in the US. The game, which allows players to fight as gladiators in the colosseum, generated over 700,000 gaming sessions in just 3 months, a feat which they hope to repeat in Europe when the game is launched. "Our research has shown that it is important for players to have a positive experience from the outset," said Nanea Reeves, JAMDAT Director of Distribution. "The only way to achieve this is to make sure that your application is fully tested for interoperability on the devices on which it is going to be played. Using the Wireless Internet Lab allows us to do this". In the UK, FT.com use the Lab for continuous and regression testing of their service. Catherine Pennefather, Product Manager for FT.com, said: "The Wireless Internet Lab is an integral part of our test programme, and provides a unique service that allows us to maintain interoperability as new devices hit the market." Pennefather adds "It is only natural that we would ask them to re-test on-going improvements and enhancements to our site." Since June 2000, AnywhereYouGo.com's Wireless Internet Lab has provided quality assurance, specialist testing and consultancy for many of WAP's highest profile applications. This increased demand for the Lab's services cements its position as a premier test authority in the wireless space. About AnywhereYouGo.com AnywhereYouGo.com's Wireless Internet Lab, based in London, provides WAP interoperability testing and services to developers, agencies, manufacturers, and operators. The Company also provides the world’s leading independent resource dedicated to the development and deployment of wireless applications, including WAP, Bluetooth, i-Mode, SMS, PDAs and other handheld devices, as well as emerging technologies such as J2ME, GPRS, and 3G. The Wireless Internet Lab helps meet the challenges developers and business decision-makers face throughout the development and deployment process: Pre-deployment testing: Automated, Manual, Usability, and Performance Testing reports ensure that an application will function correctly over a wide range of devices and gateways, once deployed Application monitoring: Regular post-deployment interoperability reports for sites and portals, as well as regression testing on newly released devices and gateways Certification: Certification process tests the product for interoperability issues and provides a ‘certified by’ logo for manufacturers of wireless infrastructure. Consultancy: Skilled wireless technologists and testers aid initial design, test and prototyping stages Training: A range of classroom-based training courses for wireless developers, from basic to advanced WAP application development and gateway administration AnywhereYouGo.com’s customers include network operators, gateway and device manufacturers, portals, application developers, and content and commerce sites worldwide. With offices in London and Stockholm, the Company is privately held; investors include Brience and internet.com Venture Partners III. Media contact: Jo Gottschalk PR Consultant M: 07747 785554 O: 0208 545 2660 email@example.com Company & Investor contact: James Pearce AnywhereYouGo.com UK Director, The Wireless Internet Lab O: +44 (0) 207 490 6111 M: +44 (0) 7867 554 666 firstname.lastname@example.org This press release was distributed by ResponseSource Press Release Wire on behalf of Climate Communication (Jo Gottschalk PR) in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.