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BTopenworld, BT’s international mass market Internet business, has announced an exclusive agreement with Pixology, one of the leading global authorities in digital imaging solutions, which will provide an online digital printing service exclusively to BTopenworld customers.

Digital Photo Printing, which went live on BTopenworld’s broadband and narrowband portals on January 16, offers users a high quality, convenient, cost-effective online digital film processing service. The agreement with Pixology forms part of BT’s broadband Internet strategy and complements a host of other services on the portal, offering customers the best possible content and most compelling applications, and all optimised for the media-rich environment that broadband offers. BTopenworld broadband subscribers who wish to use Digital Photo Printing (which is powered by Pixology’s "Piccolo" software) can do so by downloading the software free of charge from the broadband portal. Similarly, narrowband customers can download it from btinternet.com. Once the software is downloaded and installed, customers will be able to selectively edit their digital images as they wish, for example, removing objects (or people!) from photos and change the colours and lighting. Customers can also order duplicates and enlargements and select only the photos they really want to print.

When a customer has completed their order, they then simply send their order via BTopenworld for professional printing in a professional laboratory enabled by Fuij Film Digital Imaging (Fdi). Traditional, long lasting prints (printed on Fuji Crystal Archive Paper) of the digital photos will then be sent back through the post within five working days.


Marc Deschamps, chief operating officer, Broadband, BTopenworld, said: "As leaders in the UK broadband Internet market, BTopenworld is committed to providing the best possible broadband and narrowband Internet services and applications to our customers. Pixology is another great example of this strategy in action, offering as it does an innovative and practical service, which is available to our customers at any time and from almost anywhere. For this particular application, we chose Pixology as they are the acknowledged experts in digital imaging solutions, their expertise enabling them to develop consumer-friendly solutions in what can often seem daunting areas of new technology"

Yuval Yashiv, CEO of Pixology, comments on the new arrangement: "The digital photography market is set to explode in the UK over the next few years and, by offering this new service, BTopenworld has positioned itself at the forefront of this revolution. The BTopenworld offering provides access to some of the best content available on the Internet and we will be working closely with them to ensure that consumers have the chance to realise the potential of digital imaging."

As part of this exclusive deal, Pixology will also be working with BT at its Broadband Applications Laboratory at Adastral Park to co-develop additional digital imaging products and services and will also undertake joint research programmes with the company.



Note to Editors

For further information about BTopenworld’s broadband/ADSL portal and products, the media should contact:

Mark Button

mark.button@lefevre.co.uk

- tel: 020 75636400 or

Richard Leonard

richard.leonard@lefevre.co.uk


at Le Fevre Communications, tel: 01865 202666

For further information on Pixology, please contact:

Allyson Poad or Suzanne Orsler at McCann Erickson Public Relations on

t: 0121 321 2444

f: 0121 321 2442 or

e: allyson_poad@europe.mccann.com


About BTopenworld

BTopenworld is BT’s new international mass market Internet business. It brings together BT’s existing UK and international Internet service providers (ISPs) and portals, including BT’s retail broadband DSL service and Genie, Europe’s leading mobile centric portal. BTopenworld is also responsible for BT’s interest in Open (an interactive online shopping venture controlled by BskyB) as well as the building of platforms, aggregation of content and marketing of its services. BTopenworld currently has 2.1 million equity ISP customers, making it one of the largest Internet companies in Europe. Andy Green is chief executive of BTopenworld and Ben Andradi is the chief operating officer.
BTopenworld joint venture businesses, investments and subsidiaries include: Open; Excite UK; Yucom (Belgium); Arrakis (Spain); Infinito (Italy); Mantra Online (India) and BT Looksmart.

About Pixology

Pixology is a software company that provides digital imaging solutions, in particular in the area of digital cameras. Pixology has been specialising in digital camera software since 1994 and is considered to be one of the leading companies in the world in digital imaging solutions. Its technology is used by several of the global photo-major companies, and by some of the stronger retail brands in Europe. Pixology’s core Piccolo product is a state-of-the-art Image Management and Internet Printing application used by several top European retail brands; Pixology’s Digital Camera Advisor product is an in-store demonstrator and content provider for digital cameras, and is used by major retail chains in the US, Europe and Australia. For more information about Pixology and its products and services, please visit our website at http://www.pixology.com

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