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...identifies the main barriers to interoperability across wireless devices
in an unprecedented diversification study...


Faced with hundreds of different handset, micro-browser and gateway
combinations, WAP services have so far been plagued by error messages,
unreadable content and interfaces which are impossible to navigate.

Cheaper airtime and a burgeoning market for wireless handsets has meant
that consumers in both Asia and Europe are increasingly using their mobile
devices to access the Internet, rather than PCs. With the onset of GPRS
just round the corner, the problem of optimising wireless data for any
type of mobile handset is set to get steadily bigger.

Argogroup's UbiquinoX(tm) Device Targeter is now GA and set to solve the
pain of interoperability and device diversity. It works by automatically
detecting device types, then optimising their wireless content, in
real-time, to fit the capability of the handset, ensuring that the user
enjoys a reliable, smooth and completely seamless level of service,
regardless of the type of handset they are using.

UbiquinoX(tm) Device Targeter enables network operators to offer a higher
quality data service, content providers to write WAP applications
once-only, and end-users to enjoy a higher quality and ultimately richer
collection of content and services.


Andrew Foyle, President and Founder Argogroup

Paul Nerger, Vice President, Marketing, Argogroup

Jeremy Spencer, Director Product Management, Argogroup


Stand J1, Hall 2, 3GSM World Congress, Cannes, France


Tuesday 20th - Friday 23rd February


If you would like to arrange a meeting with Argogroup at GSM Cannes, or
would like further information, please contact Louisa Judge or Gillie
Tennant at Brodeur Worldwide.

Telephone 01753 44 8870 or email


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