Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Two market leaders, ATG and Hewlett-Packard, come together in a joint
campaign to set the tone for the future of mobile e-business.

February 13, 2001 - Art Technology Group, Inc. (ATG) (NASDAQ:ARTG) and
Hewlett-Packard (HP) today announced their UK plans to make e-business a
more personal and mobile form of communication. Both companies, already
market leaders in the e-business field, will pool technology resources to
deliver a unique, online customer experience. And, as a result of the
significant investment in this co-initiative, customers can expect to see
scenario-driven relationships extend the boundaries of mobile e-business.

Colin Brash, Ovum analyst, said "Users of mobile devices are no more
willing
to wade through screens and screens of information to find what they need
than they are when accessing the Internet from a PC. However, these
devices
can display much less content at any one time. Even more precise
personalisation is required to make sure that the most relevant
information
or offer appears on the first page."

ATG, a leading provider of Java-based personalisation and e-commerce
software, will work with HP to provide businesses with an improved online
experience irrespective of geography and device type. ATG's innovative
Dynamo(r) e-Business Platform already powers the customer management
infrastructure of many Fortune 2000 organisations; they are able to gather
information on customer's online habits and then respond with personalised
content. The partnership extends this service to the mobile world and
will
make it easier for companies to personalise communications with their
customers via any device such as broadband phone, PDA or laptop. At the
back-end, the java-optimised HP servers can scale to levels concurrent
users
need for this multi-channel solution; equally, their commitment to
mobility
has been translated to an exciting range of portable devices.

From research carried out by silicon.com in the UK, it is clear that
whilst
few companies have currently got personalised e-commerce solutions, the
majority recognise its importance and the momentum in this space. As much
as
85% state it is vital to their future success and yet only 13 per cent of
companies interviewed are already delivering personalised content to
mobile
and PC based devices. Yet the desire to do so is there and 40 per cent of
the respondents said that if they were to personalise their web and mobile
Internet services, they would do it with either ATG or HP.




Most predictions for the future of the Internet are that mobile devices
will
rapidly outnumber PC's as the access device of choice. Whilst mobile
access
to the Internet is not currently widespread, with the advent of broadband
wireless and the current technological expertise, mobile access will
become
a more universal business tool. In anticipating this potentially explosive
growth in demand, ATG's partnership with HP will greatly enhance the
wireless experience.

Roger Andrews, ATG's Vice President of Europe Middle East and Africa,
said:
"At ATG we are very much looking forward to working in tandem with HP,
particularly with their proven expertise in e-services. Research has shown
that mobile Internet access has the potential to explode in size, and, our
partnership with HP will help ensure we maximise the potential of this
market. We have invested significant time and resource into this important
initiative, which underlines the level of commitment on behalf of both
companies."

HP's Managing Director in the UK Phil Lawler said; "HP are well aware of
ATG's capabilities and have witnessed their dramatic growth over the past
few quarters. Clearly, their scenario-based personalisation has seen them
gain some impressive customer wins, including some major brands. The
combination of this technology with HP mobile services will certainly
allow
us to take another strong message to our key vertical sectors."

The innovation in the convergence of IT and Telecoms in Europe has allowed
the UK-based ATG and HP teams to drive this exciting initiative. The
working
relationship is characterised by complementary partner and integrator
networks, a mutual commitment to customer service, alongside a strong
cultural fit. This UK-led campaign will be carried over into Europe by ATG
and HP in the very near future.

About ATG:

ATG is a leading provider of online customer relationship management and
electronic commerce products and services. ATG offers an integrated suite
of
Java application server-based products and services, as well as related
application development, integration and support services. The ATG
Dynamo(r)
e-Business Platform enables Global 2000 enterprises, as well as new
businesses using the Internet as their primary business channel, to
understand, manage and build their online customer relationships and to
more
effectively market, sell and support their products and services over the
Internet.

With its network of more than 250 solution partners, ATG has delivered
e-business solutions to over 650 companies worldwide including 3M,
American
Airlines, Blockbuster, BMG Direct, ChipCenter,
Direct Line, Eastman Kodak, HSBC, Kingfisher, J. Crew, Sony, Sun
Microsystems, and
Target. The company is headquartered in Cambridge, Massachusetts with
additional locations throughout North America, Europe, Asia and Australia.

About HP:

Hewlett-Packard Company -- a leading global provider of computing and
imaging solutions and services -- is focused on making technology and its
benefits accessible to individuals and businesses through simple
appliances,
useful e-services and an Internet infrastructure that's always on.

HP has 88,500 employees worldwide and had total revenue from continuing
operations of $48.8 billion in its 2000 fiscal year. Information about HP
and its products can be found on the World Wide Web at http://www.hp.com





About silicon.com and its research

silicon.com delivers real-time news and recruitment service in both text
and
broadband-TV-on-demand format. Delivered to the desktops of IT, ebusiness
and business decision makers, silicon.com is focuses on news for anyone
who
needs to know what's going on in the world of ebusiness. The survey
findings are based on the answers of 350 subscribers all based in the UK.

This press release contains forward-looking statements for purposes of the
safe harbor provisions under The (U.S.) Private Securities Litigation
Reform
Act of 1995. These statements involve known and unknown risks and
uncertainties that may cause ATG's actual results, levels of activity,
performance or achievements to be materially different from any future
results, levels of activity, performance or achievements expressed or
implied by such forward-looking statements. Important risk factors
affecting
ATG's business generally may be found in ATG's prospectus and in periodic
reports and registration statements filed with the Securities and Exchange
Commission. Risk factors related to the subject matter of this press
release
include the possibility that the ATG products and HP products described in
this press release will not be compatible, either now or in the future;
that ATG will cease its support of the HP operating systems; that
customers
will encounter difficulties in implementing the software on HP hardware
and
with HP's operating system; unrealistic customer expectations; and the
costs and risks associated with intellectual property infringement and
litigation. ATG undertakes no obligation to update any of the
forward-looking statements after the date of this press release.

This press release was distributed by ResponseSource Press Release Wire on behalf of Text 100 London in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.