'Anywhere, any time, on any device... ATG and HP launch new global multi-channel e-business initiative in UK' Tuesday 13 February 2001 PDF Print Two market leaders, ATG and Hewlett-Packard, come together in a joint campaign to set the tone for the future of mobile e-business. February 13, 2001 - Art Technology Group, Inc. (ATG) (NASDAQ:ARTG) and Hewlett-Packard (HP) today announced their UK plans to make e-business a more personal and mobile form of communication. Both companies, already market leaders in the e-business field, will pool technology resources to deliver a unique, online customer experience. And, as a result of the significant investment in this co-initiative, customers can expect to see scenario-driven relationships extend the boundaries of mobile e-business. Colin Brash, Ovum analyst, said "Users of mobile devices are no more willing to wade through screens and screens of information to find what they need than they are when accessing the Internet from a PC. However, these devices can display much less content at any one time. Even more precise personalisation is required to make sure that the most relevant information or offer appears on the first page." ATG, a leading provider of Java-based personalisation and e-commerce software, will work with HP to provide businesses with an improved online experience irrespective of geography and device type. ATG's innovative Dynamo(r) e-Business Platform already powers the customer management infrastructure of many Fortune 2000 organisations; they are able to gather information on customer's online habits and then respond with personalised content. The partnership extends this service to the mobile world and will make it easier for companies to personalise communications with their customers via any device such as broadband phone, PDA or laptop. At the back-end, the java-optimised HP servers can scale to levels concurrent users need for this multi-channel solution; equally, their commitment to mobility has been translated to an exciting range of portable devices. From research carried out by silicon.com in the UK, it is clear that whilst few companies have currently got personalised e-commerce solutions, the majority recognise its importance and the momentum in this space. As much as 85% state it is vital to their future success and yet only 13 per cent of companies interviewed are already delivering personalised content to mobile and PC based devices. Yet the desire to do so is there and 40 per cent of the respondents said that if they were to personalise their web and mobile Internet services, they would do it with either ATG or HP. Most predictions for the future of the Internet are that mobile devices will rapidly outnumber PC's as the access device of choice. Whilst mobile access to the Internet is not currently widespread, with the advent of broadband wireless and the current technological expertise, mobile access will become a more universal business tool. In anticipating this potentially explosive growth in demand, ATG's partnership with HP will greatly enhance the wireless experience. Roger Andrews, ATG's Vice President of Europe Middle East and Africa, said: "At ATG we are very much looking forward to working in tandem with HP, particularly with their proven expertise in e-services. Research has shown that mobile Internet access has the potential to explode in size, and, our partnership with HP will help ensure we maximise the potential of this market. We have invested significant time and resource into this important initiative, which underlines the level of commitment on behalf of both companies." HP's Managing Director in the UK Phil Lawler said; "HP are well aware of ATG's capabilities and have witnessed their dramatic growth over the past few quarters. Clearly, their scenario-based personalisation has seen them gain some impressive customer wins, including some major brands. The combination of this technology with HP mobile services will certainly allow us to take another strong message to our key vertical sectors." The innovation in the convergence of IT and Telecoms in Europe has allowed the UK-based ATG and HP teams to drive this exciting initiative. The working relationship is characterised by complementary partner and integrator networks, a mutual commitment to customer service, alongside a strong cultural fit. This UK-led campaign will be carried over into Europe by ATG and HP in the very near future. About ATG: ATG is a leading provider of online customer relationship management and electronic commerce products and services. ATG offers an integrated suite of Java application server-based products and services, as well as related application development, integration and support services. The ATG Dynamo(r) e-Business Platform enables Global 2000 enterprises, as well as new businesses using the Internet as their primary business channel, to understand, manage and build their online customer relationships and to more effectively market, sell and support their products and services over the Internet. With its network of more than 250 solution partners, ATG has delivered e-business solutions to over 650 companies worldwide including 3M, American Airlines, Blockbuster, BMG Direct, ChipCenter, Direct Line, Eastman Kodak, HSBC, Kingfisher, J. Crew, Sony, Sun Microsystems, and Target. The company is headquartered in Cambridge, Massachusetts with additional locations throughout North America, Europe, Asia and Australia. About HP: Hewlett-Packard Company -- a leading global provider of computing and imaging solutions and services -- is focused on making technology and its benefits accessible to individuals and businesses through simple appliances, useful e-services and an Internet infrastructure that's always on. HP has 88,500 employees worldwide and had total revenue from continuing operations of $48.8 billion in its 2000 fiscal year. Information about HP and its products can be found on the World Wide Web at http://www.hp.com About silicon.com and its research silicon.com delivers real-time news and recruitment service in both text and broadband-TV-on-demand format. Delivered to the desktops of IT, ebusiness and business decision makers, silicon.com is focuses on news for anyone who needs to know what's going on in the world of ebusiness. The survey findings are based on the answers of 350 subscribers all based in the UK. This press release contains forward-looking statements for purposes of the safe harbor provisions under The (U.S.) Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in ATG's prospectus and in periodic reports and registration statements filed with the Securities and Exchange Commission. Risk factors related to the subject matter of this press release include the possibility that the ATG products and HP products described in this press release will not be compatible, either now or in the future; that ATG will cease its support of the HP operating systems; that customers will encounter difficulties in implementing the software on HP hardware and with HP's operating system; unrealistic customer expectations; and the costs and risks associated with intellectual property infringement and litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release. This press release was distributed by ResponseSource Press Release Wire on behalf of Text 100 London in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.