-- SAS(r) e-Intelligence data mining solutions to help power new ZLE solutions that provide a single, integrated view of business and customer transactions as they occur, in real-time --
SAS Institute, the market leader in e-intelligence and data warehousing, has been selected as a business partner for Compaq Computer Corp.'s new Zero Latency Enterprise (ZLE) initiative, which promises a single, up-to-the-second view of customers and products.
SAS was one of the first software partners to be selected by Compaq for ZLE because its SAS(r) e-Intelligence and data mining solutions - which power the SAS Solution for Customer Relationship Management (CRM) - are crucial to achieving the ultimate promise of the ZLE architecture and market-specific ZLE offerings: the integration of all applications, platforms and databases so that information about a transaction becomes available enterprise-wide the moment it occurs.
"As the recognised industry-leader in data warehousing and data mining, and with a vibrant, long-term strategic partnership between our companies already in place, SAS was an obvious choice as a core ZLE partner for Compaq," said Rick Frazier, vice president of marketing for Compaq's Business Critical Server Group. "With ZLE solutions from Compaq and SAS, companies can seamlessly integrate operational data storage, enterprise applications, and data mining to deliver end-to-end business intelligence."
With a ZLE solution in place, companies will be able to respond instantly to any event in real time. Any transaction can be captured and delivered to AlphaServer or ProLiant systems running SAS' Enterprise Miner(tm) software, for example. In turn, information from this analysis can trigger instantaneous actions, such as personalised offers while the customer is interacting with the channel via Web or phone, based on customised business rules and analysis.
First Targets: Telecomm, Financial Services and Retail
Compaq is targeting its first ZLE solutions at the highly competitive telecommunications, financial services, and retail markets, where immediate insight into customer actions and business transactions offers a compelling competitive advantage.
"Today, SAS e-Intelligence, CRM and data mining solutions provide retailers, banks and telecommunications firms with the ability to understand better and predict online customer behaviour and integrate this information with that from more traditional channels and customer touchpoints," said Graeme Woodley, SAS' senior vice president of business development and channel operations. "New Compaq ZLE solutions for these industries - with SAS e-Intelligence at their core - will help companies make sense of the huge volumes of data generated by e-business and e-commerce applications, and build and strengthen key relationships with their customers in real time."
"ZLE solutions will enable retailers, banks and telcos to offer ultra-personalised service, create effective Web-based campaigns, perform global supply-chain management, and even detect fraud by leveraging consolidated, up-to-the-second information available at every customer touchpoint," added Woodley.
SAS at the Core of the ZLE Framework
The Compaq ZLE architectural framework (www.compaq.com/zle) combines leading enterprise application integration (EAI) technology and a real-time Operational Data Store (ODS). Surrounding these two key architectural elements are the independent software vendor (ISV) partner applications that are enabled to take advantage of real-time data. Compaq recognised SAS as a key provider of CRM technology including data mining and analytics, as well as extensive data extraction, transformation, and loading (ETL) capabilities that leverage the use of information in any ZLE environment. Both are core ZLE services, crucial to providing access between the ODS, customer and other databases, and the variety of information sources that exist in an enterprise business environment.
SAS and Compaq
For more than 17 years, SAS and Compaq have partnered to help mutual customers succeed. SAS is a Compaq Strategic Enterprise Partner, the highest level of partnership available from Compaq. This partnership covers both joint research and development and co-operative marketing efforts globally. SAS software solutions run on the full range of Compaq platforms, from industry standard ProLiant NT servers to AlphaServers running OpenVMS and Compaq Tru64 UNIX.
SAS is the world leader in e-intelligence software and services, enabling its customers to turn raw data -- including the vast quantity generated by e-business -- into usable knowledge. Software from SAS, the world's largest privately held software company, is used at more than 35,000 business, government and university sites in 110 countries.
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