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... Sweden’s room33 extends range of mobile Internet applications with the introduction of interactive mobile entertainment ...

London 14 February 2001 - Mobile Internet services specialist, room33 has signed a forward-looking agreement with leading wireless games developer, Digital Avenue.

The collaborative agreement supports revenue generation for both parties, through the aggregation and distribution of Digital Avenue interactive entertainment applications. room33 and Digital Avenue will jointly co-ordinate the integration of the wireless games into the existing suite of mobile applications available in the room33 mobile portal solution, the Open Service Platform (OSPr33).

The agreement grants room33 a worldwide license to distribute and resell the entertainment applications as part of the room33 Open Service Platform. room33 will initially integrate 8 interactive games in its OSPr33 offering to enterprise clients, with a view to extending the range in the future.

"Digital Avenue is a leader in wireless entertainment content," said Huw Hampson-Jones, CEO, room33. "Mobile games are ‘sticky’ applications and can drive large volumes of traffic because they are in demand by end users. By integrating the games into the room33 Open Service Platform, we offer an even more compelling one-stop solution for organisations looking to provide high-quality mobile Internet services to their customers."

"Distribution of our mobile games in partnership with room33, will enable us to access a wider market through professional, integrated global distribution," said Colin Bower, CEO, Digital Avenue. "As a core element of the partnership, it allows Digital Avenue and room33 to influence not only the way in which users access and pay for wireless entertainment products, but also the nature of the products themselves."

The ongoing agreement allows room33 to deliver a mix of wireless games incorporating sporting, fantasy and intellectual entertainment applications that support either single or multiple players. The initial games to be offered include Street Racer, Stock Trader, Star Striker, Black Jack, Kingpin Bowling, Quiz Challenge, Word Wizard and Outpost Island.

A selection of Digital Avenue games is now available for members of the room33 portal,

For further information, contact:

Stephanie Sewell, Marketing Communications Manager, room33 Ltd

t: +44 0 207 477 6315 / f: +44 0 786 612 6823


Peo Olsson, VP Corporate Communications, room33 AB

t:+46 8 506 508 54 / f: +46 706 34 55 41


Lars Wallström, PR Manager, room33 AB

t: +46 08-506 508 53 / f: +46 706-35 55 32


About room33

room33 is the market leading mobile software and portal technology company, delivering wireless applications and services to both enterprise and consumers. Closely integrated and accessible from all wireless devices connected to the Internet, the room33 solutions are platform independent and future-proof.

As a business solution, the room33 package offers an advanced suite of products including our Open Service Platform - OSPr33 - a complete portal solution combining technology, content and hosting capabilities to telecommunications operators, ISP’s and other enterprises. room33 also offers a Mobile Marketing service - a dedicated mobile marketing resource, providing enterprises with permission-based, one-to-one marketing capabilities deliverable via SMS. The room33 Mobile Directory is the world's first downloadable, open-model Mobile Directory that harnesses the power of your own users to rapidly build pertinent and up-to-date listings.

As an end-user service the room33 branded consumer portal,, is a popular destination site. A global service available in 11 languages, gives users access to an innovative blend of wireless information, entertainment, communication tools, and applications.

Founded in 1998 in Mobile Valley, Stockholm, room33 AB is a member of the WAP Forum, the Mobile Applications Initiative,SyncML, Bluetooth SIG, W3C, the World Wide Web Consortium, Wireless Data Forum and the Swedish IT industry organisation, IT-företagen. Regional offices in London, Madrid and New York support headquarters.

About Digital Avenue

Digital Avenue creates and programs multi-user and interactive wireless applications and content. Focusing on entertainment content, Digital Avenue maintains a business-to-business strategy and revenue model. Today, Digital Avenue has formed core partnerships with mobile carriers and wireless portals in leading markets worldwide. Founded in Norway, one of the world's leading hubs for internet and wireless device penetration, Digital Avenue has already established itself as a leader in its space.

While Digital Avenue's London office remains an administrative and marketing centre, the Barcelona and Oslo based teams work closely to create and bring wireless products to market. In Norway, Digital Avenue utilises targeted focus groups to assist in effective concept creation. These concepts form the basis for games which are programmed in Barcelona by Digital Avenue's leading programmers and graphics personnel. The products are effectively brought to market through a variety of deals with wireless portals and carriers. However, a channel unique to Digital Avenue is the company's partnerships with the largest carriers in Norway. These partnerships are defined by close communication at each stage of product development, which
ultimately works to ensure that Digital Avenue products are available in the market once developed and tested. This provides Digital Avenue a competitive advantage in both product creation and speed to market.

Digital Avenue continues to rapidly adjust to user preferences and changing technology, and creates products over multiple platforms, including wireless, web and TV. Digital Avenue has effectively leveraged its partnerships and skills for efficient product roll out in most major
European and Latin American markets, and has over 15 games in the market today.


Sophie Appelquist, Marketing Communications

t: +47 22 12 82 87/ f: +47 22 12 82 81

m: +47 90 95 37 00

This press release was distributed by ResponseSource Press Release Wire on behalf of room33 in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit