192.com selects MagicButton.Net to launch its first Affiliate Marketing Program Wednesday 14 February 2001 PDF Print 192.com, embraces a pay-for-performance business model to increase brand awareness and drive sales online MagicButton.Net, leading European provider of a marketing platform that allows online businesses to acquire, convert and retain customers easily and cost-effectively, today announced that it has signed 192.com, the UK’s largest online directory enquiry database, as a merchant. Through this partnership, 192.com is launching an affiliate marketing program powered by MagicButton.Net, using Virtual Site - technology from iMediation. Companies or individuals participating in the 192.com Affiliate Program, place 192.com promotional magicbuttons or links on their websites so that visitors can register for their services quickly and easily. Affiliates are paid a commission for each 192.com service such as Relationship and Family searching, generated from these promotions. ‘Performance based marketing is a highly effective means of customer acquisition and branding especially for a service provider like 192.com with such a broad target audience,’ said George Burdon, CEO of MagicButton.Net. ‘MagicButton.Net’s proven reputation, expertise, exceptional infrastructure and technology, and unparalleled client development, have all combined to make us the natural choice for leading businesses like 192.com.’ ‘We have teamed up with MagicButton.Net to enhance 192.com’s brand build and drive traffic to our site,’ stated Piers Brown, Marketing Manager of 192.com. ‘The response so far has been outstanding with several hundred affiliates including Beez, Sportal, Fastlink and ThamesValley quickly joining our offers. We are confident that our relationship with MagicButton.Net will further expand our reach to include a broader audience across the Web and increase our revenues considerably.’ Affiliates interested in learning more about the 192.com Affiliate Program can find out more by visiting http://mediate.magicbutton.net:80/do?session=new&vsid=9747 About Affiliate Marketing Affiliate marketing allows online marketers like 192.com, to increase sales, drive traffic, generate qualified leads and extend brand reach through relationships with online selling partners. These partners provide meaningful context for a marketer’s link and allow the marketer to target consumers with particular interests, knowledge and spending habits, while paying only for the performance of their promotions. By paying only for results, marketers lower their customer acquisition costs and increase the power of their marketing budgets. About 192.com Voted amongst the top 80 Internet sites in the World, 192.com can be accessed through WAP, Digital TV, CD-ROM, Internet, Email and browser applications. 192.com is one of the three most popular people finder sites in the world. Boasting over 700,000 registered users, 192.com contains three times more information than any other directory service in the UK. About MagicButton.Net MagicButton.Net is a UK based performance marketing company with the headquarters located in Chelsea Harbour, London. With 30 plus staff based in London, we are also working to build the recently launched in November 2000, operation in Hamburg, Germany. MagicButton.Net has established a position as the leading affiliate marketing solution provider in Europe and has extended the existing e-marketing services to complement the MagicButton.Net Affiliate Network. The new services focus on developing businesses’ e-marketing strategy, targeted email campaigns and search engine optimization to drive clients affiliate partnerships and program. For further information about MagicButton.Net please call Margaret Rieger, UK Marketing and Communications Manager on 020 7349 4270 or email margaret.rieger@MagicButton.Net This press release was distributed by ResponseSource Press Release Wire on behalf of MagicButton.net in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.