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CRM Strategy affects Revenue Growth, Return on Investment, Simplified Internal Organisation and Response to Market

Staines, United Kingdom, 14 February 2001 - IT FACTORY, Inc., the leading supplier of collaborative e-business solutions, has published a white paper outlining its Customer Relationship Management (CRM) strategies for organisations using Lotus Notes. The paper entitled, "The Road to a Customer Focused Strategy" explains the need, the barriers, solutions and processes required to reap the benefits of CRM.

The White Paper demonstrates the competitive advantages that can be achieved through strategic planning. It claims that adopting an effective CRM strategy will have a long-lasting, even revolutionary impact on a business, and with the right systems to support the CRM strategy, revenue streams will quickly increase leading to significant cost reductions.

Providing an integrated suite of CRM applications, IT FACTORY’s CRM Solution is based on Lotus Notes/Domino and supports all of an organisation’s customer-focused functions (sales, marketing, support, customer service and product development). Designed to be deployed quickly and with little disruption to business, it doesn’t need teams of developers for installation. The solution consists of three individual business solutions, covering sales and marketing, e-commerce and customer service. Each application can be installed separately, or the complete integrated solution can be installed at the same time providing flexibility for the needs of the organisation.

In addition to being run on a Lotus Notes client, the IT FACTORY CRM Solution can also be used over the Internet with purely Web-based clients.

Built on the company’s Web application architecture, IT FACTORY’s CRM solution has been specifically designed to enable high performance and full functionality when accessed via the Web. With standard Notes client functionality that most users take for granted, such as the clipboard, print preview, most-recently-used documents, and much more, automatically incorporated into its Web applications, IT FACTORY’s Web application architecture represents a pivotal step forward in making the browser a feature-rich and high performance client. This option significantly reduces the training requirement typically associated with the roll-out of a new application, since most users are already familiar with a browser interface.


The IT FACTORY CRM White Paper is available immediately and free-of-charge by emailing a request to or by calling Marketing on +44 (0)1784 496900.

IT FACTORY is the leading global supplier of collaborative e-business solutions, supported by an award-winning development architecture and comprehensive set of software development tools. Four-time Lotus Beacon Award winner (and six-time finalist), IT FACTORY has a rapidly expanding installed base of more than 500,000 ITF product licenses worldwide. IT FACTORY distributes its technology through its 100-person professional services group and more than 250 highly qualified business partners, as well as through its on-line storefront, the Shop@IT FACTORY. The company’s product line consists of the ITF Software Development Kit, an advanced development architecture for Lotus Notes, the ITF Business Suite, the ITF Plus Suite, and a set of related support and training services. With its more than 250 employees worldwide, IT FACTORY is the world’s largest ISV in the collaborative technology industry. IT FACTORY is backed by international venture capital, allowing continued aggressive growth. The Company is headquartered in Cambridge, Massachusetts, with regional offices in Washington, DC, New York City, Raleigh, NC, Atlanta, GA, and Nashville, TN, and has international offices in Denmark, England, Germany, The Netherlands, Norway, Sweden and Australia. Find out more at

IT FACTORY, the ITF logo and the ITF wheel are registered trademarks of IT FACTORY A/S. ITF Software Development Kit, ITF Architecture, and ITF Business Suite are trademarks of IT FACTORY A/S. Lotus and Lotus Notes are registered trademarks and Notes and Domino are trademarks of Lotus Development Corp. All other trademarks are property of their respective owners. Product names mentioned herein may be trademarks and/or registered trademarks of their respective companies.


Deirdra Griffin-Duce

International Marketing Campaigns Manager

+44 (0)1784 496900

IT FACTORY UK Editorial Contact:

Sally Marchini

Marchini Marcoms

+44 (0)1288 361031

This press release was distributed by ResponseSource Press Release Wire on behalf of Marchini Marcoms in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit