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......It's official. The way to your loved one's heart is through their
stomach with some of Britain's best loved confectionery.


With the help of some killer IBM technology, that's what the folks at
Swizzels Matlow, one of Britain's best known confectioners are proving.

For Valentine's Day, its new web site - www.forgetflowers.com - shipped
three Royal Mail vans full of half kilo gift boxes containing Britain's
best loved sweets - Love Hearts, Drumsticks, Fizzers, Double Lollies and
Parma Violets - all destined to make loved-one's feel special.

Swizzels Matlow worked with Byford Computers, one of IBM's top business
partners, to implement their new e-commerce site. The site was built on
IBM's industry-leading WebSphere software platform and DB2 database, all
running on a new IBM xSeries (formerly Netfinity) server. This
leading-edge technology has allowed Swizzels to web-enable its back-end
systems and automate the entire forgetflowers.com service.

Having been operational for only a few months, St Valentine's Day was the
first real test for the site. A spot on GMTV's This Morning earlier this
week proved the catalyst for hundreds of people to race to their PCs, log
on to the site and order their sweetheart a last minute half kilo of Love
Hearts. The site exceeded expectations - all orders received before the
St Valentine's Day deadline were dispatched on time.

Allan Unsworth, IT Manager at Swizzels Matlow, said: "Interestingly, the
largest number of orders came from London - with customers first sending
orders to themselves to test the system, before making repeat orders a
second and third time and sending gifts to their friends."

Guy Lloyd, Business Manager for IBM WebSphere, UK, said: "We're delighted
to help put some of Britain's best loved icons back in the limelight. I'd
say that, like me, the folks buying from the site will be returning to
some of these great sweets from times past. This is yet another great
example of IBM technology breathing life back into some very precious
assets."

If you'd like to have a chat with Allan from Swizzels Matlow or Guy from
IBM about this, just call one of the IBM Software team below and we'll be
glad to put you in touch.

For further information please contact:

Roger Warner

IBM

Tel: 020 7202 6299

Email: rwarner@uk.ibm.com


Jonathan Batty/ Tracey Farrant

For IBM

Tel: 01753 790700

Email: jbatty/tfarrant@uk.brodeur.com

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