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Formerly known as AIT, the company addresses the need to identify broad variety of physical and intellectual assets

London, UK - February 15th, 2001 - Security and asset identification are becoming a major issue for all businesses globally. UK companies on a daily basis are facing huge losses, with the theft of laptop computers rising, computer hacking reaching an all time high and the total lack of email security. Frequently, the data held on a stolen device is more valuable than the asset itself. Wavetrend UK Ltd, formerly known as AIT (Automated Identification Technologies), has developed an active wireless identification platform called Link-itÔ, which hosts a series of integrated security applications with the potential to save companies millions of pounds. Wavetrend unveils this innovative platform today, globally.
An international firm with offices in the UK, South Africa and US, Wavetrend has built up an experienced global management team to develop its Link-it platform. It uses low frequency radio waves to transmit data constantly from a device - such as a tag - to a receiver over a configurable distance ranging from one to 100 feet. Wavetrend has invested heavily in encryption technology, which has become an integral part of the Link-it platform. This ensures that all the data on the tag, both the information being transmitted and the data being received, is always secure.

By 2002, the amount spent on security management products will rise to £485
million, says analyst firm The Yankee Group, which is more that 400 per cent higher than in 1998. "Wavetrend aims to become the driving innovator in the fast-growing wireless identification market. The ability to identify, track and manage assets from precious valuables, computers, cargo ship and car parts to intellectual assets such as financial data ensures that the market opportunities for Wavetrend’s platform are virtually limitless," said John Lawrence, Managing Director, Wavetrend UK Ltd.

Fernando de Sousa, Wavetrend’s Chief Technology Officer, continued: "Link-it has a number of unique patented technology components such anti-clone ageing algorithm and power consumption management. Within the context of active wireless identification technology, maintaining integrity of the identification and consistency of transmission are the crucial success factors."

Currently Wavetrend’s technology is deployed in a number of blue chip companies including; a major European bank and a number of museums worldwide protecting valuable arts. Numerous other pilot programmes are also underway across multiple industry segments.

As well as unveiling its technology here in the UK and in South Africa, Wavetrend demonstrated its technology this week at IDG’s Executive Forum, DEMO 2001 in Phoenix, Arizona.

About Wavetrend:

Wavetrend is a global corporation specialising in technology providing active, real-time wireless identification of physical assets, people, and intellectual property. Providing leading-edge products based on a sophisticated technology platform, the company’s
Link-ittm brand addresses corporate demands for physical and logical access control, IT infrastructure management, personnel monitoring, and physical/intellectual asset management. One of the key applications is the prevention of PC theft, enhanced by Wavetrend’s powerful encryption capability and extremely small "digital footprint."

Based on industry-standard RFID (radio frequency identification), the highly adaptable product line consists of a network of card and tag transmitters, receivers/readers, processing units, and application software. Because the cards and tags are "active," they consistently and continuously transmit data to optimise ongoing tracking and communication. Deployed worldwide in applications as diverse as protection of hard drives in major banks to priceless paintings in major museums, Wavetrend addresses directly a growing global crisis to protect all types of property, resources, and assets.

Wavetrend has offices on three continents, with an experienced management team, strong financial backing, ongoing sales, and a growing set of channel and development partners. Customers in highly diverse industries benefit from the Company’s roots in high-security, asset protection/management, information technology, and RFID. For more information, contact

This press release was distributed by ResponseSource Press Release Wire on behalf of Portfolio Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit