- C3’s SMS software approved today for connection to BT Cellnet; others to follow -
16th February 2001. C3 has extended its Apcentia Network Services platform with Short Message Service (SMS) capabilities. This low cost upgrade to C3’s popular converged communications platform will enable network-based service providers (Telcos, Network Operators, Application Service Providers etc.) to add a range of database-driven SMS services across all tariffs (i.e. from standard call rates to premium rates) to enhance their service portfolios and generate additional revenues.
C3’s SMS software is approved by BT Cellnet for connection to its Short Message Centres (SMCs) - and the company is actively seeking approval for connection to the SMCs of other leading cellular network operators.
SMS services that have already been enabled using Apcentia’s new SMS software include the following:
Remote worker dynamic notification
Cellphone ring tones & logos
SMS broadcast to subscriber database
Dependent on the available bandwidth from the Service Provider to the Network Operator’s SMC, the C3 SMS software can deliver hundreds of thousands of messages to customers’ cellphones each day.
C3’s new software marks a significant breakthrough in the cost/ performance of SMS software. Earlier SMS software solutions that provided an approved connection to the SMCs of leading cellular network operators have typically cost many tens if not hundreds of thousands of pounds and have required costly integration work. SMS capabilities are available on the Apcentia platform by a simple upgrade.
How it works
The C3 IVR platform initiates SMS interaction and delivery by inputting collected data from callers into its SQL7 database. The SMS, SMPP server package then polls the database and delivers the data to the SMC which, in turn, delivers to the mobile.
When customers order SMS services via their cellphones, they are identified by the C3 platform through their Calling Line Identification (CLI) details. When requests are received from other sources, such as a web page or an e-mail from a desktop PC, subscribers must enter their cellphone numbers. When they next switch on their cellphones, they are prompted to download the information requested and given full cost details for the service.
The C3 SMS software supports both regular subscription services and ad hoc usage (i.e. where ‘reverse billing’ is used between the Network Operator and Service Provider).
According to John Wood, "The new SMS capability on the Apcentia platform puts our Service Provider customers in a great position to be able to deliver services quickly and cost-effectively - and without the pain of costly integration work".
A Truly Integrated Multi Service Platform
C3’s Apcentia is a scaleable NT-based communications server platform designed for network operators, service providers and large scale enterprise/ council usage. It is scaleable to tens of thousands of lines and supports: Interactive Voice Response services; pre-paid services; Voice, fax and email messaging; Call switching and queuing; Call centre applications; Auto attendant applications and Internet services. It is widely used internationally by operators of calling card services, Audiotex services and value added network services.
C3 is Europe’s leading supplier of NT-based converged communications platforms for call handling and e-business applications. The company has installed over 60,000 lines of computer telephony technology world-wide for calling card, IVR, Audiotex, Automated Attendant and Voicemail since 1990. C3 is based in Cambridge, UK.
For enquiries, please call:
Tel: +44 (0) 1223 427700
Fax: +44 (0) 1223 427711
Michael Gray/ Sarra Mander
Gray Associates Ltd
Tel: +44 (0)208 744 9168
Fax: +44 (0)208 744 9169
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