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e-point 5 - the new e-CRM solution from Point Information Systems -
has won a coveted industry award for its functionality, technology and
usability, repeating a similar success last year.

e-point 5 has been named one of the Top 15 CRM software packages for
2001 by ISM Inc., a leading US-based CRM consulting firm. Last year
Point's TeamPOINT product earned the same accolade. The Top 15
selections are detailed in ISM's ninth edition of The Guide to CRM
Automation (www.ismguide.com).

Point's product was chosen this year from dozens of CRM software
packages tested at ISM's Bethesda, Maryland headquarters. Each was
rated according to 145 selection criteria including 91 business
functions, 36 technical features and 18 user friendliness/support
features.

Barton Goldenberg, president of ISM and co-founder and co-chairman of
DCI's CRM Conference and Expo, announced the winners during a keynote
session at the Chicago CRM conference: "e-point 5 was selected as a
Top 15 CRM software leader in the face of tough competition and after
intensive testing and review," he said. "This is an outstanding
achievement for Point, particularly as it is the second time ISM has
awarded the company a Top 15 distinction."

Point's CEO Dieter Schneider was at the event to receive the award:
"To win this honour twice in a row is clear and independent
confirmation of what we've been saying all along - that CRM is not
just a technology, rather it's an entire philosophy that links
companies, their customers and their partners into a seamless
interaction environment. We are honoured to be recognised by ISM once
again."

Founded in 1989, Point Information Systems is a leading global
provider of e-CRM solutions. Point's advanced product suite, e-point,
uniquely enables companies and their partners to interact with their
customers and prospects across any stage of the customer lifecycle and
over any assisted or unassisted channel via any interaction media. Its
broad marketing and sales functionality includes customer acquisition,
retention and up/cross selling. It also helps companies get their
products to market faster.

Deployed in 18 languages in 35 countries, Point's products are used by
mid-to-large sized organisations and multinational companies,
including Allianz Group, Brann, Commonwealth Bank of Australia, Dah
Sing Bank, Deutsche Bank, Liberty Mutual, Maybank, MetLife, Newton
Fund Managers, Overseas Union Bank, Verizon Communications, Virgin
Mobile, and many others worldwide. Point has offices in the UK and
elsewhere in Europe, North America and the Asia Pacific Region.

Founded in 1985, ISM is the premier CRM research, market analysis and
consulting firm, with a specialty in sales, customer care and
marketing automation. ISM's clients include AT&T, Blue Cross Blue
Shield, Canon, DHL Worldwide Express, Digital, Hewlett Packard,
Johnson & Johnson, Lucent Technologies, McGraw-Hill, Mobil Oil,
Nestle, Roche, U.S. Postal Service and Xerox.

For more information:

Patrick Murphy, Point

Phone: 01753 803050

Email: Patrick.murphy@pointinfo.com


Web: http://www.pointinfo.com


Sage Partnership

Phone: 0118 934 4007

Email: geoff@sagepartnership.com

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