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- Athene’s Predictive Technologies Complement Siebel eCommunications to Help Communications Service Providers Reduce Churn -

BOULDER, Colo. - February 19, 2001 - Athene Software Inc., a leading developer of predictive analytic solutions for advanced customer relationship management, today announced that it has joined the Siebel Alliance Program as a Siebel Software Partner. Siebel Systems, Inc. (Nasdaq: SEBL) is the world’s leading supplier of eBusiness applications software. The software alliance will cover marketing, sales, product integration, and validation between Athene’s flagship product, APT Churn, and Siebel eCommunications 2000.3.

Designed specifically for the communications industry, Siebel eCommunications is the most complete and comprehensive family of eBusiness applications that allows organisations to manage, synchronize, and coordinate all customer touchpoints including the Web, call centre, field organisation, and distribution channels. Siebel eCommunications is designed to support the needs of wireline, wireless, broadband, media, cable, and Internet service providers serving a broad range of end-customers, from consumers to businesses of all sizes. It offers unparalleled breadth of functionality, creating a closed loop among sales, marketing, and customer service professionals.

APT Churn utilizes proprietary predictive technology to identify churn-vulnerable subscribers, pinpoint the reasons for the vulnerability, and recommend remedial actions on a one-on-one basis, resulting in churn-rate reductions of as much as 40 percent. APT Profitability, a companion product, adds the ability to predict how much an individual customer will be worth in the future, with and without incentive offers, and then lists cross-sell/upsell offers in the order of their likely acceptance and profitability potential. In both cases, closed-loop feedback systems allow a company’s knowledge of an individual customer to grow with every conversation or interaction, boosting prediction levels over time.

When complete and validated, the integrated solution between APT Churn and Siebel eCommunications will incorporate predictive intelligence to create additional value with every customer interaction to help minimise churn and improve customer loyalty. For example, a call centre agent who would normally make a determination about a customer based solely on available historical data, would now have access to more predictive information about the customer. This data would facilitate the potential for upsell and cross sell opportunities, allowing the agent to target the right customer with the right offer.

"Communications service providers face multiple challenges in attempting to maximise revenue from individual subscribers, ranging from identifying the best prospects for add-on services to reaching those prospects efficiently," said Eric Johnson, President and CEO of Athene Software. "Our predictive software helps providers meet those challenges by intelligently matching each customer with the offer they will most likely accept. Combining those capabilities with Siebel eCommunications will equip users with new solutions for reducing customer turnover, maximising individual subscriber profitability and building new business."

Notes to Editors:

About Athene

Athene Software develops and markets predictive analytic software solutions enabling ISPs, e-businesses and communications service providers to proactively build and retain profitable, long-term and loyal customer bases. Drawing on the expertise of some of the world's best domain experts and machine learning scientists, Athene solutions dynamically predict customer behaviour, reveal the drivers or reasons for this behaviour, deliver real-time recommendations to all customer touch points, and continuously learn with each customer interaction. Athene Software is headquartered in Boulder, Colo. For more information, visit

Or telephone +1 303 786 7500.


Nancy Laundy, Athene Software

+1.303.786.7500 ext. 126

Lisé Hutcheon, Link Marketing

+44 (0) 1372 468 960, M: +44 (0) 966 367654

This press release was distributed by ResponseSource Press Release Wire on behalf of Link Marketing Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit