CHORDIANT INTRODUCES UNIFIED RULES FOR CRM TO ENABLE CONSISTENT BUSINESS POLICIES ACROSS MULTIPLE CHANNELS Monday 19 February 2001 PDF Print Unified Rules Places Business Policy Writing in Hands of Companies' Business Analysts and Offers Customisable Business Rules Language Chordiant Software, Inc. (Nasdaq: CHRD), a provider of a unified customer relationship management (CRM) solution for companies with extreme IT requirements, today announced the release of Chordiant Unified CRM Solution v3.0 with new Chordiant Unified Rules. Chordiant Unified Rules is the first enterprise class, front to back office customer integration management application that provides real-time rules functionality. The new Rules capability in Chordiant v3.0 enables sophisticated customer management algorithms to be implemented by non-technical business users-decreasing the costs and increasing the response time for implementing complex, dynamic customer facing business processes. The use of Chordiant Unified CRM solution v3.0 with new Unified Rules will enable companies to implement consistent business policies across multiple business divisions and customer channels. Chordiant's Unified Rules uniformly delivers consistent offers and interaction with customers and increases customer revenues by guiding their customers to the appropriate cross-sell and up-sell processes. With Chordiant Unified Rules, business analysts may implement new or change existing business policies without the assistance of a technical code writing programmer. This capability is expected to reduce processing and implementation times for application changes. The reduced implementation time to develop the changes affects all touchpoints (Web, email, contact center, branches), thus there is also an increase in the accuracy of implementing change across the enterprise, which allows a company to be more responsive to customer and market trends. Additionally, the customisable business rule language feature allows the creation of business rules using terminology specific to an industry or a company, rather than the usual one-size-fits-all business rule language. "Having consistent business policies leads to satisfied customers and ultimately results in an increase in its revenue," said Sam Spadafora, CEO of Chordiant. "We expect the Unified Rules Product to allow large corporations to more tightly integrate business rules with customer profile data, to provide a personalised experience regardless of whether a customer calls in, sends an email, faxes a request or visits a company's Web site." Specific applications for Chordiant Unified Rules include guided customer recommendations for customer service representatives, regulatory compliance enforcement, and automated customer offers. For example, with automated customer offers, if a VIP customer is eligible for a targeted promotion, the business rule could dictate, "IF customer is a VIP customer, THEN offer 20% off every purchase more than $100." This simple rule qualifies the customer and automates the delivery of the promotional offer, providing benefit to both the customer and company. Chordiant Unified Rules v3.0 is available immediately as a component of Chordiant's Unified CRM infrastructure. About Chordiant Software, Inc. Chordiant delivers a unified CRM solution for companies with extreme customer demands. Chordiant's solution is designed to solve the needs of complex businesses serving millions of individual customers with the objectives of retaining, growing and building lifetime customer value. Whether communicating by email, Web, telephone, or wireless access, Chordiant Unified CRM Solution provides a real-time, single view of each customer and a consistent, personalised message for every interaction. It includes a comprehensive business process engine, which allows companies to implement best business practices across multiple touchpoints. Chordiant empowers high-value contacts designed to retain customers, grow revenue and drive profits during every contact. The Chordiant system has been selected by several of the world's leading consumer companies, including Barclays, BSkyB, Direct Line, First USA Bank, General Motors, Halifax Card Services, Lloyds TSB and MetLife. Headquartered in Cupertino, California, Chordiant maintains regional offices in Chicago, Dallas, New York, London, Amsterdam and Munich. Chordiant Software, Inc. announced on January 8, 2001 that it signed a definitive merger agreement to acquire Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in business-to-consumer relationship marketing. The combined company would be called Chordiant Software, Inc., and its common stock would trade on the NASDAQ National Market under the ticker symbol "CHRD". Completion of the transaction is subject to customary closing conditions, including approval by the respective stockholders of Chordiant and PrimeResponse and the receipt of regulatory approvals. Chordiant expects to complete the transaction in the second quarter of 2001. Safe Harbor This press release includes "forward-looking statements" that are subject to risks, uncertainties and other factors that could cause actual results or outcomes to differ materially from those contemplated by the forward-looking statements. For this purpose, any statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Words such as "believes," "anticipates," "plans," "expects," "will," "would," and similar expressions are intended to identify forward-looking statements. There are a number of important factors that could cause the results of Chordiant to differ materially from those indicated by these forward-looking statements, including, among others, risks detailed from time to time in the company's respective Securities and Exchange Commission reports, including Chordiant's Quarterly Report on Form 10-Q for the quarter ended September 30, 2000, and Chordiant's final prospectus for its initial public offering filed on February 15, 2000. Factors that could cause or contribute to such differences include, but are not limited to, risks related to customer and market acceptance of our products, deployment delays or errors associated with these products, hardware platform incompatibilities, reliance on a limited number of customers for a majority of revenue, need to maintain and enhance certain business relationships with application integrators and other parties, ability to manage growth, activities by Chordiant and others regarding protection of proprietary information, release of competitive products and other actions by competitors, and economic downturns in either domestic or international markets. Chordiant and the Chordiant logo are registered trademarks of Chordiant Software, Inc. Chordiant Unified CRM for Extreme Demands are trademarks of Chordiant Software, Inc. PrimeResponse, Prime@Vantage, Prime@Vantage Wireless, Prime@Vantage.com and Marketing Mission Control are trademarks and/or registered trademarks of Prime Response, Inc. All other trademarks and registered trademarks are the properties of their respective owners. This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.