Unified Rules Places Business Policy Writing in Hands of Companies'
Business Analysts and Offers Customisable Business Rules Language
Chordiant Software, Inc. (Nasdaq: CHRD), a provider of a unified customer
relationship management (CRM) solution for companies with extreme IT
requirements, today announced the release of Chordiant Unified CRM
Solution v3.0 with new Chordiant Unified Rules.
Chordiant Unified Rules is the first enterprise class, front to back
office customer integration management application that provides real-time
rules functionality. The new Rules capability in Chordiant v3.0 enables
sophisticated customer management algorithms to be implemented by
non-technical business users-decreasing the costs and increasing the
response time for implementing complex, dynamic customer facing business
The use of Chordiant Unified CRM solution v3.0 with new Unified Rules will
enable companies to implement consistent business policies across multiple
business divisions and customer channels. Chordiant's Unified Rules
uniformly delivers consistent offers and interaction with customers and
increases customer revenues by guiding their customers to the appropriate
cross-sell and up-sell processes.
With Chordiant Unified Rules, business analysts may implement new or
change existing business policies without the assistance of a technical
code writing programmer. This capability is expected to reduce processing
and implementation times for application changes. The reduced
implementation time to develop the changes affects all touchpoints (Web,
email, contact center, branches), thus there is also an increase in the
accuracy of implementing change across the enterprise, which allows a
company to be more responsive to customer and market trends. Additionally,
the customisable business rule language feature allows the creation of
business rules using terminology specific to an industry or a company,
rather than the usual one-size-fits-all business rule language.
"Having consistent business policies leads to satisfied customers and
ultimately results in an increase in its revenue," said Sam Spadafora, CEO
of Chordiant. "We expect the Unified Rules Product to allow large
corporations to more tightly integrate business rules with customer
profile data, to provide a personalised experience regardless of whether a
customer calls in, sends an email, faxes a request or visits a company's
Specific applications for Chordiant Unified Rules include guided customer
recommendations for customer service representatives, regulatory
compliance enforcement, and automated customer offers. For example, with
automated customer offers, if a VIP customer is eligible for a targeted
promotion, the business rule could dictate, "IF customer is a VIP
customer, THEN offer 20% off every purchase more than $100." This simple
rule qualifies the customer and automates the delivery of the promotional
offer, providing benefit to both the customer and company.
Chordiant Unified Rules v3.0 is available immediately as a component of
Chordiant's Unified CRM infrastructure.
About Chordiant Software, Inc.
Chordiant delivers a unified CRM solution for companies with extreme
customer demands. Chordiant's solution is designed to solve the needs of
complex businesses serving millions of individual customers with the
objectives of retaining, growing and building lifetime customer value.
Whether communicating by email, Web, telephone, or wireless access,
Chordiant Unified CRM Solution provides a real-time, single view of each
customer and a consistent, personalised message for every interaction. It
includes a comprehensive business process engine, which allows companies
to implement best business practices across multiple touchpoints.
Chordiant empowers high-value contacts designed to retain customers, grow
revenue and drive profits during every contact.
The Chordiant system has been selected by several of the world's leading
consumer companies, including Barclays, BSkyB, Direct Line, First USA
Bank, General Motors, Halifax Card Services, Lloyds TSB and MetLife.
Headquartered in Cupertino, California, Chordiant maintains regional
offices in Chicago, Dallas, New York, London, Amsterdam and Munich.
Chordiant Software, Inc. announced on January 8, 2001 that it signed a
definitive merger agreement to acquire Prime Response, Inc. (NASDAQ,
EASDAQ: PRME), a leader in business-to-consumer relationship marketing.
The combined company would be called Chordiant Software, Inc., and its
common stock would trade on the NASDAQ National Market under the ticker
symbol "CHRD". Completion of the transaction is subject to customary
closing conditions, including approval by the respective stockholders of
Chordiant and PrimeResponse and the receipt of regulatory approvals.
Chordiant expects to complete the transaction in the second quarter of
This press release includes "forward-looking statements" that are subject
to risks, uncertainties and other factors that could cause actual results
or outcomes to differ materially from those contemplated by the
forward-looking statements. For this purpose, any statements contained in
this press release that are not statements of historical fact may be
deemed to be forward-looking statements. Words such as "believes,"
"anticipates," "plans," "expects," "will," "would," and similar
expressions are intended to identify forward-looking statements. There
are a number of important factors that could cause the results of
Chordiant to differ materially from those indicated by these
forward-looking statements, including, among others, risks detailed from
time to time in the company's respective Securities and Exchange
Commission reports, including Chordiant's Quarterly Report on Form 10-Q
for the quarter ended September 30, 2000, and Chordiant's final prospectus
for its initial public offering filed on February 15, 2000. Factors that
could cause or contribute to such differences include, but are not limited
to, risks related to customer and market acceptance of our products,
deployment delays or errors associated with these products, hardware
platform incompatibilities, reliance on a limited number of customers for
a majority of revenue, need to maintain and enhance certain business
relationships with application integrators and other parties, ability to
manage growth, activities by Chordiant and others regarding protection of
proprietary information, release of competitive products and other actions
by competitors, and economic downturns in either domestic or international
Chordiant and the Chordiant logo are registered trademarks of Chordiant
Software, Inc. Chordiant Unified CRM for Extreme Demands are trademarks of
Chordiant Software, Inc. PrimeResponse, Prime@Vantage, Prime@Vantage
Wireless, Prime@Vantage.com and Marketing Mission Control are trademarks
and/or registered trademarks of Prime Response, Inc. All other trademarks
and registered trademarks are the properties of their respective owners.
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