...Luxury goods retailer Harvey Nichols rolls out sophisticated global
solution to end customer frustration...
Harvey Nichols, one of the world's most prestigious fashion and luxury
goods retailers, today announced that its first Middle Eastern store is
implementing a retail system designed to end customers' most common
"The two most common irritations - missing price tags and lack of stock -
will be a thing of the past with the introduction of Symbol Technologies'
high-tech retail barcoding system," said Bernard McGrehan, Vice President
and Chief Operating Officer of Harvey Nichols in Riyadh, Saudi Arabia.
The introduction of new system, which uses Symbol's PDT 3100 terminals and
LS 4005 scanners, will provide better stock control and more accurate
sales tracking at the new store. Now, all products, ranging from men and
women's designer wear to cosmetics and food, can be uniquely identified by
the store using their electronic point of sale system.
In turn, this not only allows detailed product sales analysis, and instant
re-ordering to ensure items are always in stock, it also means that the
results of promotions or advertising campaigns can be tracked in real
The system, supplied by Symbol Technologies' Saudi business partner, ACP,
(Arabian Computer Projects), was welcomed by Bernard McGrehan as a major
competitive advantage for the world-famous, London-based retailer.
"The young, affluent and trendy market in Riyadh was a clear choice for
Harvey Nichols' first store in the Middle East. Symbol Technologies'
system was the cornerstone for our smooth, successful launch and will be
key to maintaining our global customer service advantage in the future,"
he said. "This has given us a competitive edge over other retailers."
Hani Al Hussieni, ACP's IT manager, said: "We were delighted to be the
technology partner chosen to provide the first branch of the highly
esteemed Harvey Nichols with this state-of the art retail system. In the
incredibly competitive world of fashion, the power to monitor and manage
stocks, day by day, minute by minute, is critical. Symbol's user-friendly,
rugged and powerful products have made this possible for Harvey Nichols."
"We are the natural choice of many top players in the retail industry
around the world," said David Copson, Director of Middle East Operations,
Symbol Technologies. "Harvey Nichols has chosen a solution that makes
shopping a pleasure for the customer. More importantly, it has ensured
that its business systems are based on an underlying technology platform
that can be integrated into its stores' business practices on a global
The solution, based on Symbol's PDT 3100 terminal series, offers
outstanding job scanning performance and is able to cope with the
demanding and varying global environments of all Harvey Nichols stores.
There are four key reasons why it is particularly appropriate for the
· It can read poor-quality or large symbols, close up or from a distance
· It delivers high first-time read rate and accuracy
· It can scan through plastic and other protective coatings
· It enables left- or right-handed scanning
Symbol Technologies, winner the USA National Medal of Technology, is a
global leader in mobile data transaction systems, providing innovative
customer solutions based on wireless local area networking for data and
specific mobile computing and bar code data capture. Symbol's wireless
information appliances connect the physical world of people on the move,
packages, paper and shipping pallets, to information systems and the
Internet. Today, some 10 million Symbol bar code scanners, mobile
computers and wireless LANs are utilised worldwide in markets ranging from
retailing to transportation and distribution logistics, manufacturing,
parcel and postal delivery, government, healthcare and education.
Symbol's systems and products are used to increase productivity from the
factory floor to the retail store, to the enterprise and out to the home.
Information about Symbol is available at http://www.symbol.com
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