HARVEY NICHOLS USES THE LATEST HIGH-TECH RETAIL SYSTEM TO GUARANTEE GREAT CUSTOMER SERVICE Tuesday 20 February 2001 PDF Print ...Luxury goods retailer Harvey Nichols rolls out sophisticated global solution to end customer frustration... Harvey Nichols, one of the world's most prestigious fashion and luxury goods retailers, today announced that its first Middle Eastern store is implementing a retail system designed to end customers' most common shopping frustrations. "The two most common irritations - missing price tags and lack of stock - will be a thing of the past with the introduction of Symbol Technologies' high-tech retail barcoding system," said Bernard McGrehan, Vice President and Chief Operating Officer of Harvey Nichols in Riyadh, Saudi Arabia. The introduction of new system, which uses Symbol's PDT 3100 terminals and LS 4005 scanners, will provide better stock control and more accurate sales tracking at the new store. Now, all products, ranging from men and women's designer wear to cosmetics and food, can be uniquely identified by the store using their electronic point of sale system. In turn, this not only allows detailed product sales analysis, and instant re-ordering to ensure items are always in stock, it also means that the results of promotions or advertising campaigns can be tracked in real time. The system, supplied by Symbol Technologies' Saudi business partner, ACP, (Arabian Computer Projects), was welcomed by Bernard McGrehan as a major competitive advantage for the world-famous, London-based retailer. "The young, affluent and trendy market in Riyadh was a clear choice for Harvey Nichols' first store in the Middle East. Symbol Technologies' system was the cornerstone for our smooth, successful launch and will be key to maintaining our global customer service advantage in the future," he said. "This has given us a competitive edge over other retailers." Hani Al Hussieni, ACP's IT manager, said: "We were delighted to be the technology partner chosen to provide the first branch of the highly esteemed Harvey Nichols with this state-of the art retail system. In the incredibly competitive world of fashion, the power to monitor and manage stocks, day by day, minute by minute, is critical. Symbol's user-friendly, rugged and powerful products have made this possible for Harvey Nichols." "We are the natural choice of many top players in the retail industry around the world," said David Copson, Director of Middle East Operations, Symbol Technologies. "Harvey Nichols has chosen a solution that makes shopping a pleasure for the customer. More importantly, it has ensured that its business systems are based on an underlying technology platform that can be integrated into its stores' business practices on a global scale." The solution, based on Symbol's PDT 3100 terminal series, offers outstanding job scanning performance and is able to cope with the demanding and varying global environments of all Harvey Nichols stores. There are four key reasons why it is particularly appropriate for the retail environment: · It can read poor-quality or large symbols, close up or from a distance · It delivers high first-time read rate and accuracy · It can scan through plastic and other protective coatings · It enables left- or right-handed scanning About Symbol Symbol Technologies, winner the USA National Medal of Technology, is a global leader in mobile data transaction systems, providing innovative customer solutions based on wireless local area networking for data and voice, application- specific mobile computing and bar code data capture. Symbol's wireless information appliances connect the physical world of people on the move, packages, paper and shipping pallets, to information systems and the Internet. Today, some 10 million Symbol bar code scanners, mobile computers and wireless LANs are utilised worldwide in markets ranging from retailing to transportation and distribution logistics, manufacturing, parcel and postal delivery, government, healthcare and education. Symbol's systems and products are used to increase productivity from the factory floor to the retail store, to the enterprise and out to the home. Information about Symbol is available at http://www.symbol.com This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.