Intensive Innovation Marks Alternative Pricing Model
Woerden, Cambridge Technology Partners, Inc. (NASDAQ: CATP), 20 February
2001: Wellowell.nl, the leading online intermediary for financial products
in the Netherlands, has signed a 12-month 'Intensive Innovation' contract
with Cambridge Technology Partners, a global e-Solutions provider.
is the first company to take advantage of Cambridge's Intensive Innovation
The Intensive Innovation agreement will see Cambridge continuously extend
and refine Wellowell.nl, the IBM WebSphere based website that Cambridge
built for Wellowell in just nine months. Erik Vos, Technical Sales Manager
Software Group at IBM in The Netherlands, describes Wellowell.nl as "a
leading WebSphere deployment that's unique in terms of its speed of
development, e-business functionality and scalability."
Embarking on Intensive Innovation from the launch of the site highlights
both companies' belief that continuous improvement and agility in the New
Economy are key. The ongoing continuous development includes launching new
services as well as monitoring behavior on the site to optimize revenue
Paul Piebinga, Vice President Benelux at Cambridge Technology Partners
explains the logic behind Cambridge's Intensive Innovation offering: "Time
to market is absolutely crucial. The Intensive Innovation approach allows
to put the site in place very quickly and then concentrate on its
and refinement. By working this way, you can launch an e-business system
express speed to beat the competition and then work on perfecting it
according to customer needs. This approach has ensured that Wellowell is
first and most competitive insurance site in The Netherlands and will
Wellowell is an online insurance site that enables customers to research,
purchase, store and manage all their insurance needs from a single source.
The service is personalized and secure, with price comparison and
based and completed on real-time information. This is a significant Unique
Selling Proposition (USP) since competitive sites do not offer such a
comprehensive set of services. It also features services such an insurance
portfolio planner and other offerings to attract and retain customers with
its 'My Well' function.
"Cambridge Technology Partners has a vast amount of experience in the
continuous process of evaluating and changing e-business systems," says
Wellowell's managing director, Herman van der Haas. "The agreement is set
in such a way that the Wellowell site will be constantly adjusted
to the questions, wishes and demands that customers and system users
indicate directly or through their behavior. This will enable us to react
quickly to user needs, for example by adding modular products and
We can also continuously apply the latest technology."
According to Piebinga, it is inevitable that companies will conduct their
future e-business projects on an Intensive Innovation basis. "The first
of a part, in this case the initial nine months, can be viewed as a 100m
sprint where the whole service was brought to market in the fastest
timeframe. Innovation at this stage is often called disruptive innovation,
such as creating a new business model. Then it's more of a 1500 meter race
where the innovation is incremental based on continuous upgrading and
improving of the site."
To date the project involved covering product development, design,
development, program management, rollout, support, corrective maintenance,
adaptive maintenance, and new release services.
Wellowell is an independent online financial advisor. At consumers can
compare the price and quality of the insurance policies and banking
offered by different providers with each other. In this way, Wellowell
enables the customer to make his or her own decision as to the most
product. Wellowell is the first company in the Netherlands to offer the
ability to compare, buy and manage insurance products on line.
About Cambridge Technology Partners
Cambridge Technology Partners (Benelux) was established in 1993 and has a
successful track record with clients including most recently the online
financial sites www.eubos.nl and www.robecoadvies.nl. Cambridge Technology
Partners (Benelux) is a wholly owned subsidiary of Cambridge Technology
Partners Inc (NASDAQ: CATP).
Cambridge Technology Partners provides strategic and management consulting
as well as systems integration services to transform its clients into
e-Businesses. Working in collaboration with Global 1000 and high-velocity
middle market companies, Cambridge combines a deep understanding of New
Economy issues with integrated, end-to-end services, and a proven track
record of shared risk and rapid, guaranteed delivery. Cambridge generated
$586.6 million in revenue in 2000, with $347.4 million from its global
e-Business solutions. Cambridge has approximately 3,800 employees in 19
countries around the world. Cambridge is a Safeguard Scientifics (NYSE:
partner company. Cambridge on the Web: http://www.ctp.com
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