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CMG Admiral, part of leading Information and Communications Technology
services group CMG, has developed a software system called 'CMG:CROSS' to
help oil companies and fuel distributors share the challenge of minimising
cost and maximising efficiency across the supply chain.

CMG:CROSS is a scheduling system which acts as an advanced decision
system. It considerably improves workload balancing overtime and optimises
use of an oil company's own and third party vehicle fleets. CMG:CROSS
regulates stock levels held at petrol stations and maintains high service
levels. The system has provided up to a 15% reduction in distribution
costs and up to a 40% reduction in stock levels. Another benefit of
CMG:CROSS is its global useability - the system can be adapted to satisfy
local regulatory requirements and to accommodate most languages.

Cost pressures mean companies need the most efficient delivery scheduling
possible. Competitive pressures and declining retail markets mean that oil
companies and fuel distributors need to offset rising transport costs.
also want to help their customers reduce capital tied up in stockholding
providing just in time delivery without adversely affecting service

Shell International Petroleum Company Ltd recognised these business
pressures and initiated the development of a new generation CMG:CROSS
around its existing order pre-planning, core scheduling and

Shell knew it needed a single flexible solution that could reduce delivery
costs and excess stockholding, while meeting the specific regulations and
requirements of over 30 Shell operations across the globe. CMG Admiral
subsequently chosen as the exclusive distributor to market and sub-license

Commenting on CMG:CROSS, Len van der Westhuizen, CROSS Product Manager at
Shell, said:
"CMG:CROSS consistently justifies itself by driving down transport and
inventory costs and increasing customer satisfaction. As a result of the
development, implementation and support work done by CMG Admiral, Shell
enjoyed numerous benefits including significant reductions in distribution
costs and stock levels."

"It was important that CMG:CROSS was developed as a single scaleable
solution on standard technology to minimise the support costs and to
future proofing," continued Len van der Westhuizen. "CMG Admiral
a fast, reliable, flexible system which could be tailored to meet the
changing needs of dealers, tanker operators and consumers alike in all

Press Enquiries:

Katie Hope, Citigate Technology,

3 London Wall Buildings, London Wall.


Tel: 0207 638 9571, Fax: 0207 628 3444,


CMG Admiral Enquiries:

Imogen Beck, CMG Admiral,

Parnell House, 25 Wilton Road,

London, SW1V 1LW.

Tel 020 7592 4755, Fax 020 7592 4157,


Background to CMG Admiral

CMG Admiral is part of the CMG group and represents the combined UK
of CMG and Admiral. With over 3500 staff throughout the UK CMG Admiral
offers the strength to deliver global solutions locally. CMG Admiral is
focused on enabling clients to gain maximum advantage from technological
innovation. CMG Admiral provides a pragmatic, partnership approach and is
committed to building long term relationships with clients.

CMG is a global Information & Communications Technology (ICT) group, with
leading positions in the provision of business information solutions and
mobile messaging and billing products. Through management consultancy,
systems development & integration, software applications and outsourcing,
CMG helps organisations to build secure ICT infrastructures that enable
adoption of new business models for electronic and mobile commerce.

Established in 1964, CMG is headquartered in London and Hoofddorp (near
Amsterdam) and now implements and supports applications for customers
worldwide from bases in 16 countries. CMG has proven knowledge, solutions
and products across a wide spectrum of markets, including finance,
transport, telecommunications, media, petrochemicals, utilities, retail,
manufacturing and government agencies. The Group also provides outsourced
business services ranging from payroll processing, call centres and
networked systems to infrastructure management, application maintenance

CMG Wireless Data Solutions has established a leading position in wireless
messaging and gateway products, mobile Internet and e-mail, cell broadcast
and customer care & billing systems. These products are provided to mobile
telecommunication operators and service providers worldwide from offices
Europe, the Americas and Asia Pacific.

CMG works alongside its customers in long term relationships to generate
success for them. Through the quality of its services, products and
professionally committed people, CMG adds value to its customers'
businesses. This creates a basis for the Group's sustained success.

CMG is listed on both the London Stock Exchange (FTSE 100 and techMARK
and Amsterdam Exchanges (AEX Midcap).

Kayt Byrne

Citigate Technology

3 London Wall Buildings

London Wall

London, EC2M 5SY

Tel: 020 7282 2989

Fax: 020 7628 3444

This press release was distributed by ResponseSource Press Release Wire on behalf of Citigate Dewe Rogerson (London) in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit