21 February 2001. Taxan (Europe) Ltd, one of the world’s leading suppliers of quality monitors, today announced a partnership deal with ASUS the world’s No. 1 motherboard manufacturer. The deal, which reinforces both brands commitment to quality and excellence, will utilise Taxan’s existing distribution and reseller channels to expand the accessibility of ASUS’s products to the UK market. This move represents an opportunity for both companies to expand their customer base and increase revenue.
Established in 1989, ASUS has consistently been recognised by customers worldwide for delivering products of the highest quality. Throughout the nineties the company won many accolades including being ranked No. 18 worldwide for “The World’s Best Performance Information Technology Companies” as shown in Business Week.
ASUS mainboards support Pentium4, PentiumIII, AMD® Athlon™, AMD® Duron™, AMD K6-3, PentiumII, AMD® K6-2, Pentium Pro, and Pentium based CPU’s. ASUS also offers additional peripherals such as graphics adapters (utilising the latest nVidia® graphics processor units), CD-ROM drives, notebook computers, servers, SCSI cards and related network cards for corporate management level needs.
Commenting on the partnership, Hugh Chappell, Taxan’s Sales and Marketing Director said: “Taxan as a supplier of monitors has an enviable success story. Over the last decade we have sold over one million monitors in the UK alone and with this knowledge of the reseller market we can offer ASUS more competivity and flexibility in distributing and selling their products.
ASUS like Taxan, is a well-established brand and the company has a fantastic reputation for quality products and excellent customer service. As such, our partnership with ASUS marks a natural move for both companies, building on our reputations as market leaders.”
Eric Chen, European Sales and Marketing Director at ASUS said “Choosing Taxan as a strategic partner in the UK was a logical choice. Taxan’s commitment to excellence, reliability and customer service compliments our own philosophy. Via information and resource sharing we are building and augmenting our businesses to continue to provide leading edge technology.”
Taxan (Europe) Ltd has built an enviable reputation for quality, performance and the use of cutting edge technology. The company secured this reputation within the monitor arena by being the first to market with many innovative solutions now adopted as industry standard. Taxan’s mission is to provide first class solutions for its customers and the company is committed to excellence, innovation and environmental awareness. One of Taxan’s principal priorities is to ensure that its monitors are safe for the user, the workplace and the wider environment. Taxan achieves this by ensuring that its products comply with the world’s most stringent standards for computer displays as set by TCO (the Swedish Confederation of Professional Employees).
Taxan is a wholly owned subsidiary of Kaga Electronics Co. Ltd, Tokyo, Japan, a public company with an annual turnover approaching US$1 Billion. Taxan has offices in Sweden, France and Germany and its European headquarters are based in Bracknell, Berkshire. For more information visit Taxan’s web site at http://www.taxan.co.uk
or call 01344 484646.
About ASUS ®
Established in 1989, ASUSTeK Computer In c. (TSE:2357) is the worlds leading manufacturer of high quality motherboards, notebooks, VGA cards, servers, broadband modems, and optical storage devices. With annual sales of over US$2 Billion and world-class engineering, ASUS provides innovative technology solutions to consumer, corporate and top-tier OEM customers. Company achievements include consecutive rankings in the "Top 100 InfoTech Companies" in 1998,1999 and 2000 by Businessweek as well as being named the "8th Most Profitable Company" in 1999. In the year 2000, ASUS was also ranked the No.1 Taiwan Company in Global Views Monthly’s "Info Tech 2000".
ASUS is headquartered in Taipei, Taiwan and has global sales offices in the United States, Germany and China. For additional information, visit the company web site at http://www.asus.com
For further information,
Anna Perrin or Leon Reilly, Flapjack Communications
Tel: 020 7224 4554, Fax: 020 7935 4052
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