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Opens new opportunities for partners to provide mobile data solutions to corporate companies.

21 February 2001, Newark, CA and Basingtoke, UK - iOra (www.iOra.com), supplier of solutions for managing mobile content, today announced its Partner Strategy that will allow channel partners to take a share of the growing mobile data management market. According to Gartner, the number of mobile business professionals will grow from 76 million in 2001 to over 140 million by 2003. With the mobile workforce becoming more demanding corporate companies are facing increased challenges of mobile data management – this provides a significant opportunity for software and solution providers to supply solutions to the corporate market.

According to recent research conducted by Arthur Andersen , 66% of organizations currently use laptops for remote access to corporate content, but cited lack of bandwidth, poor reliability of service, and security concerns as key constraints for successful use of mobile data. The report comments that “Most organizations are seeking to achieve cost savings through quick and convenient access to corporate information”, and calls for “a partnership approach between business end users, IT departments, network operators, software vendors and consultants – to enable a clearer picture of how to unlock the value of mobile data.”

iOra Mobile Intranet addresses the problems outlined by providing secure, offline access to corporate content, with high-speed synchronization optimized for low-bandwidth connections. Resulting benefits are improved management and security of information for the mobile workforce.

There are three strands to iOra’s channel, with each receiving appropriate marketing and sales support. The strands are Strategic Partners, Resellers, and Original Equipment Manufacturers (OEMs).

Paddy Falls, CEO and co-founder at iOra explained, “Based on Gartner estimates, there is a market opportunity of $1 billion in 2001 rising to over $3 billion by 2003, driven by businesses needing to make their remote and mobile business professionals more productive. Our aim in distributing iOra Mobile Intranet via the channel is to widen the availability and application of the software that is a key enabler for corporate adoption of mobile computing. As the market becomes more aware of the product and is more widely used, we believe that iOra’s patent pending Epsilon technology, on which Mobile Intranet is based, will become the de facto standard for mobile data management.”

The separate elements of the strategy are expected to feed into each other and will work in the following manner:

Strategic Partners

Strategic Partners will include System Integrators and ISVs. Systems Integrators will be building Intranets for their corporate clients, and by partnering with iOra will have the opportunity of providing further services by “mobilizing” them.

ISVs can apply for product certification, to verify integration and compatibility with iOra Mobile Intranet. Endorsed ISVs will have the opportunity to work more closely with iOra with joint marketing campaigns and customer implementation.
Reseller Partners
Reseller Partners will include both Value Added Resellers (VARs) and Service Providers (SPs), who will market and sell iOra Mobile Intranet alongside their own products to offer a greater and more complete solution to their customers. Service Providers would include, for example, Application Service Provider (ASP), Wireless ASP (WASP), Internet Service Provider (ISP), and Managed Service Provider (MSP) vendors.

OEM Partners

OEM partners are those who wish to incorporate the iOra products or technology within their own product offering, resulting in a highly integrated and single-branded solution for the target market. iOra’s Epsilon Technology is particularly suitable for OEM opportunities, with many potential applications in remote and mobile data management (e.g. backup, email acceleration, etc.)

Further information about iOra’s Partnership Program is available on the iOra web site at http://www.iOra.com/partners



NOTES TO EDITORS

“Are you ready? The use of mobile data applications in Europe”. © Arthur Andersen & J P Morgan

About iOra

iOra develops and markets Mobile Content Management solutions. iOra’s family of products allow businesses to provide up-to-date business-critical information to remote and mobile users, with the benefits of improved management and security of information.

iOra was started in 1997 by four internet data replication experts who have worked together since 1989. In 1999 iOra received $3m in Venture funding from MTI Partners.

At the heart of iOra’s Mobile Intranet product is its unique, patent-pending, Epsilon Technology, which performs Internet updates at up to 100 times faster than competitive products. Using Epsilon Technology, updated information can be transparently downloaded during normal email or browsing activity – even over low-bandwidth dialup and wireless connections.

For more information visit: http://www.iora.com


Media Contacts

Greg Joy, iOra, Inc., +1-510-438-6825 or Greg_Joy@iOra.com


Xenia Moore, 1-For-All Marketing, Inc., 1-619-275-0185 or xmoore@1-for-all.com


Geoff Wells, iOra Ltd, +44 (0) 1256 307823 or Geoff_Wells@iOra.com


Andreina West, PR Artistry Ltd, +44 (0) 1491 636191 or andreina@pra-ltd.co.uk

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