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Come and see us at Stand H11, Hall Two

The 3GSM World Congress, Cannes

ID Data plc (“ID Data”) (LSE: “IDD”), the UK’s largest supplier of secure transaction systems and smart cards, has launched its new IDDEAS (ID Data Direct Easy Application System), bringing greater versatility, flexibility and ease of use to the manufacture of GSM SIM products.

Coupled with the introduction of flash silicon, IDDEAS enables customers to choose which applications to add to the card without needing to define memory segments in EEPROM . ID Data develops products using silicon from Hitachi, Samsung and Emosyn, giving the customer control of their SIM applications, as well as rapid transfer across different silicon platforms.

All ID Data GSM SIM products have at least basic Phase II functionality , a choice of smart card communication speeds from 14400bps to 115K, loading and activating parameters, SIM tool kit and dual slot compatibility is available on the new IDDEAS products.

The company currently has secure WIM , SWIM and 3G products under development, offering customers a secure path to new technologies, while capitalising on its own manufacturing capabilities.

Paul Knight, Deputy CEO of ID Data plc, said: “ID Data can now offer a truly ‘one stop shop’ to global customers with the launch into the GSM market. This development further strengthens ID Data’s position in card processing and the supply of smart card services.”

ID Data is a fast growing supplier of secure transaction systems and smart card services to the international telephony, banking, retail and secure access sectors. Exporting to more than 30 countries, the company is the leading UK-based supplier of smart cards and is ranked eighth in the recent Dataquest worldwide smart card vendor rankings. The global market for smart cards is growing at a compound rate of more than 33% per annum according to Dataquest.

ID Data’s website can be viewed at

For further information, please contact:

ID Data plc

Paul Knight, Deputy CEO

Tel: + 44 (0)1536 207 000


Issued by:

Henry Harrison-Topham / Russell Elliott

Bankside Consultants Limited

Tel: + 44 (0)20 7220 7477


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