Welcome to the World of Zero Pressure Dating Thursday 22 February 2001 PDF Print Welcome to the world of zero-pressure dating with woowho.co.uk, a new site that is set to revolutionise the way UK singles date and socialise. woowho is for 25 to 45 year olds who have no time for the tired old “hearts and flowers” approach and match-making focus of traditional UK dating services. Real life – real dating – isn’t like that. It’s about having a laugh, being yourself, socialising, meeting new people, getting to know them and taking things at your own pace. woowho allows you to do all this and more. “It’s an easy, fun way for busy singles to fire up their social lives. Today’s fast-paced lifestyles don’t leave much time for expanding your social life, so we’ve created woowho to give singles a short-cut to meeting new people. Our philosophy is simple: We can’t promise perfection but you'll have fun looking," said Sarah Burton, Chief Executive Officer of woowho. woowho’s new service comes at a time when a growing number of UK singles are using dating agencies – one in five according to a recent study conducted by Professor Richard Scase of Canterbury Business School – many of them online. oMore than just a website, woowho is a complete experience, combining a vibrant, stylish online meeting place with intelligent, funny content and great “real world” events. There are irreverent and informed events pages, sassy reviews, insightful health and lifestyle features, original Chinese and Western horoscopes written by the site’s own in-house astrologer, plus competitions, quizzes and jokes. MMembers receive their own profile page, dedicated email and voicemail accounts and can browse the database searching for people according to various different criteria. They can swap views in chatrooms, post or respond to each others’ notices in the “ask around” area, and even pick up woowho on the move, thanks to the slick and easy-to-use mobile service provided in association with Mviva. A As a woowho member you have every opportunity to get to know people before you meet them, but if and when you decide to get together, woowho keeps it completely flexible: you can choose to date one-to-one, arrange to go out with a group, or keep it “just friends”. T The site offers a unique mix of sociability and dating that reflects the way people are, not the way dating agencies think they are. By doing so, it presents a head-on challenge to the relationship-broker pitch of other agencies which make ill-conceived promises to find users T their perfect partner or to guarantee a set number of dates. Finally, on a serious note, woowho is a site completely alive to the safety and security concerns of its users. It employs a host of sophisticated measures to ensure the security of members’ private details, while a thorough monitoring policy and reporting system prevents abuse. When it comes to arranging to meet, members are directed to an entire section called “safe and sound” and urged to follow woowho’s 10 safety tips – a handy common-sense checklist designed to ensure their safety and peace of mind. What the press say: “A slick-looking home page… lighthearted and upbeat….the really fun part is searching for someone to woo…” Emma Parker Bowles in the Evening Standard “woowho isn’t just about dating, but about meeting like-minded individuals… .. . And what a site it is. Pleasing to the eye, great graphics, easy navigation… the site is totally geared towards its target audience: cool urban singles who are sick of normal dating sites.” New Media Age F For further information please contact Greg Wixted on 0207 735 8319; mobile 07788 745 954; email: email@example.com or Kelly Rogers on 0208 671 9916; mobile 07803 176 856; email: firstname.lastname@example.org This press release was distributed by ResponseSource Press Release Wire on behalf of Cre8ivePR in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.