Andrew joined Group 1 Software as Director of Customer Relationship with responsibility for developing Campaign Management and Analysis systems throughout Europe.
Andrew Greeenyer – “Getting more out of marketing campaigns and more out of the marketing budget is the ideal we are all striving for. Group 1 already provides the tools that help businesses get closer to the ideal of one-to-one marketing. My role is to build on our strengths and develop a full campaign management system that offers marketeers the ability to take raw data and put it through all the processes of data refiining, modelling, forecasting and delivery.”
Andrew will lead the initiative in expanding Group 1’s product and services portfolio to offer a full campaign management solution that addresses the whole lifecycle management of marketing.
Chris Rowlands, Managing Director of Group 1 – “Andrew has exceptional experience in this field and brings real strength to the management team. Increasingly businesses are looking at more and more sophisticated marketing techniques and campaigns to increase market share. Andrew will help us stay ahead of the game in extending our products and services to ensure our customers can take advantage of effective, cost-efficient marketing.”
Andrew has been involved with database marketing for over 17 years and has been responsible for a number of high profile campaigns in Finance, Retail, Charity Sectors and Public Utilities. As head of Analytical Services and Product Development for The Database Group Andrew was responsible for Data Analysis and Building Marketing Databases. Andrew’s experience has recently focused on the development of systems and processes that improve marketplace targetting and as a consequence achieving improved sales performance. He is a member of The Institute of Direct Marketing’ Faculty of Speakers and a Member of the Institute of Mathematics.
About Group 1 Software
Group 1 Software is a leading provider of software for data quality, database marketing, electronic document composition applications, and mailing efficiency and direct marketing applications. Group 1 supports MVS, VSE, AS/400, UNIX (including Linux), Windows NT, Windows 2000 and other operating systems and various computers. Group 1 has offices throughout the United States and in Canada, the United Kingdom, and continental Europe; the Miami office serves the Latin American market. The company is also represented in Asia and Australia.
For more information – or a photograph of Andrew contact: -
Sue Eyles or Mike Beale
BlueBird Associates Ltd
Newtown Business Park
Henley on Thames
Tel: + 44 (0) 1491 842940
Fax: + 44 (0) 1491 842941
Group 1 Software Europe Ltd
2 Siskin House
Croxley Business House
Watford WD18 8UE
Tel: + 44 (0) 1923 216060
Fax: + 44 (0) 1923 255280
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