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The flood of online experimentation could ultimately transform the world of counselling and psychotherapy. New techniques are emerging that take advantage of the Web’s instant response features and the anonymity offered by e-mail communications. The Web’s ability to break down barriers of geography could also help make therapy more widely available.

Friendly-ear.com, the first UK online corporate counselling service was launched this month. An independent and confidential employee resource, friendly-ear.com aims to provide a unique and innovative array of services such as online counselling, coaching, therapy and mentoring as well as face-to-face and telephone support. The site is a bold attempt to increase areas of development for employees both at work and home, hence maximising their performance in the workplace.

The concept is simple: friendly-ear.com clients choose the means of communication they feel most relaxed with: one-on-one chat, telephone conversation or online conferencing, available 24 hours a day.

As Poe, founder and Managing Director explained, ‘It is already a known fact that staff receiving training and coaching increase their productivity by 84%. We aim to do better than this by focusing on a holistic approach to counselling where employees can discuss both their home and work life anonymously, addressing their overall lifestyles on a day-to-day basis. Friendly-ear therefore offers valuable support for Human Resource Management teams who might find time a constraint and personal problems of employees difficult to deal with.’

The friendly-ear.com team comprises of professionals including counsellors, therapists, and specialists in trauma and stress, diet and nutrition, eating disorders and image consultancy. The team is supported by a network of other professionals and specialists including medical doctors, management consultants, aromatherapists, art therapists, psychiatrists, psychologists and fitness trainers.



Nyasha Poe, the Founder, has over 15 years experience of working in various environments including; a local authority personnel department as an employee counsellor and a private practice for therapy, couple counselling, executive coaching and corporate consultancy.

The phenomenon of conducting counselling online has been recognised by the British Association for Counselling and Psychotherapy as a growth area within the UK. Nyasha says: ‘With online chat people can disclose problems without the worry of being embarrassed or shy.’

Nyasha Poe was nominated for the Business Woman of the Year Award in 1998 for her achievements as Founder and Managing Director of Banya (an independent fostering agency), which now looks after the well being of over 300 children.

What our clients say

'We can't quantify the benefits of using 'friendly-ear' in monetary terms but we have seen tangible benefits to our performance in the business and have increased profits….'
Peter Davids: Senior Partner in an accountancy firm.


'As an executive manager to my company I needed a structure to help me focus on goals to increase profits. 'friendly-ear's input helped me and my employees to do this in a very short time'.
Sue Taylor: Chief Executive.

'Being coached by you has aspired me to great things I never thought were achievable. My goals used to be my dreams and now they are turned into reality. Your guidance has also helped me balance both my professional and personal life'
Sue MacDonald: Senior Partner in a city Law firm.

'I value your experience and appreciate the ideas you have shared with me. I have used your suggestions and have increased my profits. You are a good sounding board…'
David Smith: Stockbroker.

Contact:Jo Booth

Jo Booth & Associates

Tel: 0208 742 3994

Mob: 07730 777990

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