carbusters.com, the only internet-based car import service endorsed by the Consumers’ Association, announces that it has teamed up with WCL, leading developers of m-commerce platforms and applications, to provide text messaging responses for a series of competitions that the company has just started running in Express Newspapers.
The competition is the first of its kind to offer participants the opportunity to text message their responses via their mobile phones. To take part in the game, which gives readers the chance to win a new car by answering a multiple-choice question, Vodafone users simply type the word ‘car’ as a text message and send it to ‘8262’, which then triggers a series of text message prompts.
WCL’s Reach-UTM software, an interactive mobile-marketing, advertising and competition platform, manages the competition process and notifies entrants whether their answers are correct or incorrect; enters all correct entrants into a lottery; picks the winners and informs them via SMS. carbusters.com is able to change and customise its responses so that different text messaging “dialogues” can quickly be set up to accommodate new competitions, Reach-U handles the rest.
Dimitri Constantinou, managing director of carbusters.com commented: “We are always happy to embrace new services that make it easier for people ‘on the move’ to take part in such offers. With the undeniable popularity of text messaging, it seemed a natural step forward for us to offer it as an option for participation in our competition. The decision to offer a choice of either calling a premium rate number or text messaging has been supported with a 150% increase in the number of responses we previously received when players had to submit their entries by post.”
Philip Stubbs, Head of Business Development for WCL in the UK, said: “We are delighted that carbusters.com has selected WCL’s Reach-U™ technology and applications to deliver this new service. With the number of text messages rising to 929 million in the UK last month, innovative companies such as carbusters.com are realising the huge benefits offered by text messaging, which is now more popular than emailing.”
WCL’s interactive mobile marketing application, Reach-U™, uses SMS text messaging to deliver messages to customers wherever they are, interactively enabling them to respond to adverts instantly. Reach-U™ permits messages to be precisely tailored to meet the requirements and interests of individual customers, and is compatible with existing and future technologies such as WAP, GPRS, and UMTS.
Established in January 1999, Wireless Commerce Ltd (WCL) is a world-leading innovator, providing platforms and applications for mobile marketing, communication and commerce. Its highly flexible m-commerce platform, Wireless Commerce Engine is a business-to-business packaged solution that allows clients with wide ranging business models to offer m-commerce services to their customers.
carbusters.com is a European internet-based car import service, which has brought together a number of tried and tested suppliers of UK specification cars to supply the British public with cheaper new cars. carbusters.com was launched in conjunction with the Consumers’ Association (publishers of Which? magazines) to support its ‘Great British Car Rip Off’ campaign. Despite the recent cuts in UK car prices over the last 18 months, carbusters.com still offers up to 30% savings on new cars.
For further information please contact:
WCL Press Enquiries
Sarah Rowan / Julia Jahansoozi,
Tel: 020 7282 1049 / 2998
Phil Stubbs, WCL
Tel: 020 7851 7687
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