IBM AND FUTUREBRAND EXPAND WORLD-CLASS E-BRANDING ALLIANCE INTO EUROPE Thursday 1 March 2001 PDF Print …Strategic alliance will help Fortune 1000 companies stretch and differentiate their brands in the e-marketspace… IBM today announced the European launch of its strategic alliance with FutureBrand, a member of the Interpublic Group, to create a world-class e-branding consultancy for Fortune 1000 and emerging dot-com companies. The alliance, which was originally announced in May 2000, has been extended into Europe following the successful completion of a number of major branding projects in North America. The alliance will complement IBM's portfolio of e-business services, with integrated corporate and consumer on-line branding expertise. Together, FutureBrand and IBM have Europe's largest team of strategy and design specialists in corporate and consumer branding across all major industry segments. This highly specialised team will deliver a full range of services targeting integrated marketing strategy, brand strategy and brand management combined with business insight, creative imagination and technology enablement designed to take their clients successfully into the e-marketspace. IBM's position as the premier global supplier of technology solutions and business consulting, along with its growing expertise in digital marketing will perfectly complement FutureBrand's position as a trusted global digital branding consultancy. "As e-business processes inevitably become a core competency for major global companies in both the business-to-business and business-to-consumer markets, success will become increasingly defined by the nature and quality of interactions brands establish with their customers across multiple channels. These economic forces are driving client demand for e-branding solutions that create a consistent brand experience in both physical and virtual environments," said Steve Byrne, executive consultant for IBM Global Services. "This alliance allows IBM and its partners to meet the market demand for this next generation of e-business solutions." "Businesses need to understand and continually monitor how to connect with their customers, differentiate their brand message, and provide a brand experience that creates relevancy and greater brand loyalty," said Charles Trevail, chairman/CEO, FutureBrand EMEA. "The alliance provides businesses with the strategic and executional skills to develop an interactive environment that maximises their customers' experience with the brand." The alliance will assemble teams of dedicated e-branding specialists in key cities across Europe, starting in the locations where IBM Centres for e-business Innovation have already been launched - London and Hursley in the UK, Paris, Hamburg and Milan. It will also tap into the resources of FutureBrand's 650 branding and new media specialists and into the global network of IBM Centres for e-business Innovation, which in addition to those in Europe, include Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, Washington D.C. and Sydney. The two companies plan to use the European alliance to build on the strong reputation already developed by the alliance in the US. As Lorraine Bonura, Senior Vice President, bankofamerica.com explains, "e-branding solutions effectively and creatively helped Bank of America translate our offline brand into the digital space with a unique and strategic positioning for our online offering. In terms of results, I am delighted with e-branding solutions' ability to understand the essence of our brand, our industry and the user experience. The group was able to navigate across multiple business lines, as well as different units of the bank (branding, technology, business) in order to develop a compelling brand strategy for Bank of America." Ref No: 01/ 049 Editors Notes: About IBM Global Services IBM Global Services is the world's largest information technology services provider, with 2000 revenues of more than $33 billion. Services is the fastest growing part of IBM, with more than 148,000 professionals serving customers in 160 countries. IBM Global Services integrates IBM's broad range of capabilities -- services, hardware, software and research -- to help companies of all sizes realise the full value of information technology. For more information visit http://www.ibm.com/services About FutureBrand FutureBrand is a global consultancy offering deep strategic industry knowledge and experience along with a full range of branding services, including corporate brand strategy, corporate positioning, naming, corporate identity, branded retail and public space design, and e-brand development. It is one of the leading global firms in the marketing communications sector. The network currently extends to 27 offices in 19 countries world-wide. For more information visit http://www.futurebrand.com/ Media Contacts: Bill Mew IBM Global Services Tel: 44 (0)20 72025769 E-mail: email@example.com Or Emma Thompson / Nicky Morgan Brodeur Worldwide (On Behalf of IBM) Tel: 44 (0)1753 448800 Email: firstname.lastname@example.org email@example.com This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.