RoamAboutTM Wireless Selected to Demonstrate the True Potential of Mobile Commerce
Enterasys Networks™, a leader in secure, available and mobile enterprise communications solutions, today announced a visionary m-commerce partnership with Yahoo! Shopping Brazil to deliver Internet-enabled ice cream carts to sun seekers on beaches throughout São Paulo and Rio de Janeiro. The joint m-commerce initiative is an innovative demonstration of the powerful capabilities of the Internet, seamlessly and securely supported by the true mobility of Enterasys’ wireless solutions.
Drawing inspiration from one of the key summer symbols of Brazil – the ice cream cart – Yahoo and Enterasys have created the world’s first mobile shopping centre, decorated in the famous purple and yellow colours of Yahoo! Shopping Brazil’s logo. The carts contain a PC notebook connected via Enterasys RoamAboutTM wireless, enabling users to securely access Yahoo! Shopping, access e-mail, news or even send web-greeting cards. The unique carts will visit both Maresias beach in São Paulo and Geribá beach in Rio de Janeiro throughout the summer of 2001.
“This Yahoo Brazil and Enterasys innovation is fun, but more importantly, indicative of how m-commerce can reach the consumer at the point-of-sale and bring the power of Internet m-commerce to the real-world environment. If you’re on a beach you might want to check your stocks, find a local hotel, or may have forgotten a birthday and need to send an urgent gift – what better than to have the Internet brought directly to you? Our RoamAbout truly allows Yahoo! Brazil to power the next stages in Internet and m-commerce mobility,” commented Henry Fiallo, president of Enterasys Networks.
Utilising Enterasys’ RoamAbout Wireless Outdoor solution enables Yahoo! Brazil to seamlessly gain web access to each ice-cream cart. OMNI antennas have been implemented at key locations at each beach, linking, via radio-frequency signals, to RoamAbout Access Cards placed within each laptop. Enterasys RoamAbout solution embraces the IEEE802.11 standard, ensuring 11Mbps speeds and, in turn, delivering 128-bit encryption for secure access and Internet transactions.
Gustavo Siemsen, Marketing Manager at Yahoo! Brazil concluded, "Just as people don’t have to leave the sand to buy ice-cream, now they also can buy whatever they wish and have it shipped to their beach addresses."
For more information on Enterasys Outdoor and Indoor wireless solutions, please visit http://www.enterasys.com/roamabout/
About Yahoo! Brazil
Yahoo! Brazil (www.yahoo.com.br) is one of the 24 properties of Yahoo! Inc., being available since June 1999.
Yahoo! Inc. is a global company of Internet communications e-commerce and media that offers a wide range of services to over 180 million users a month, worldwide. As the first browsing guide in the Web, Yahoo! (http://www.yahoo.com) is the leader in traffic, advertising, hosting and business. Yahoo! Is one of the most acknowledged and valued global brands in the Internet, ranked as the 8th global consumer brand. The company also enables online business and services to the corporate market, built to enhance the productivity and presence of Yahoo customers in the Web. Such services include Corporate Yahoo! (building of corporate portals, such as intranets); audio and video streaming; hosting and site management. The company’s network includes 24 worldwide properties. Yahoo! Has offices in Europe, Asia, Latin America, Canada and United States, being headquartered in Santa Clara, California.
About Enterasys Networks
Enterasys Networks is a new kind of company, singularly focused on providing global business communication solutions to enterprise customers. Enterasys Networks vision is to bring customers solutions that enhance their ability to communicate. With over 650 communications-linked patents, Enterasys Networks is the leading business-communications innovator. Enterasys has partnerships with many of the world's leading IT solutions providers, allowing it to build powerful and intelligent infrastructure solutions for today’s Global 2000 enterprise customers. Scalability and manageability are at the core of Enterasys Networks’ award-winning holistic networking infrastructure solutions. By optimising customer solutions to support converged voice, video and data, Enterasys Networks creates solid foundations for the seamless deployment of emerging business-critical applications.
Through its high touch sales model, and a global network of certified and highly trained resellers, Enterasys Networks delivers unrivalled sales and support services across the business world. For more information on Enterasys Networks products, services and partners, visit our web site at enterasys.com. Enterasys Networks' financial backers include Silver Lake Partners and Cabletron Systems (NYSE: CS).
Further information on Enterasys - including interviews, reviews and photography is available from Martin Brindley and Natalie Johnson at MCC International.
Enterasys Networks, EMEA
Tel: +44 1635 810723
Gisele R. G. Silva
Enterasys Networks Brazil
+5511 5508 4650
Martin Brindley / Natalie Johnson
MCC International Ltd
Tel: 01962 888100
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