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1,500 Hours of Home Video Clips, Outtakes and
Extreme Sports Wipeouts Available on the Internet

London, 2 March 2001: Pixago, the digital streaming company, has announced
partnership with leading UK independent TV producer and distributor,
Time. Pixago will encode over 8,000 Action Time clips, many of which are
famous for appearing on TV shows such as Dennis Norden's Laughter File,
distribution over the web resulting in a searchable archive of 1,500 hours
of online streaming content.

Action Time - the first UK producer to take advantage of this technology -
will be able to retain control over the distribution and tracking of the
clips using Pixago's Broadcast Desk product.

Broadcast Desk is a unique software application designed to distribute and
track web enabled clips, leaving the control over streaming options with
video owner. Companies can select the method of distribution and even
pay-per-view options.

Action Time has one of the most extensive home video collections in the
with clips featuring in TV programmes worldwide such as Dennis Norden's
Laughter File in the UK and World's Most Amazing Home Videos and When Good
Pets Go Bad in the USA. The clips have also been featured in TV
campaigns for the Daily Mirror and Asda and are ideally suited for web
syndication. Action Time is currently the sole supplier of the home video
clips being used in the new Weetabix break bumpers for ITV's Don't Try
At Home.

Elaine Michel, who manages the footage library at Action Time, says: "We
are developing our online presence and are keen to forge a relationship
a company that will lead us through the process of archiving our highly
valued media assets. We are confident that Pixago is able to provide a
solution in line with Action Time's long term strategies."

Richard Bennett, CEO of Pixago, says: "I am delighted that Pixago is
partnering with a market leader such as Action Time. With such highly
desirable content it seems natural that companies such as Action Time
begin to digitise their media assets from this point forward. They have
been switched on enough to pre-empt massive costs further down the line as
their library grows."

For further information please contact:

Sophie Read/Vicky Thomas at MaxWorks for Action Time

Tel +44 (0)20 7323 0503, Fax +44 (0)20 7323 0504

Georgina Firth at Midnight Communications for Pixago

Tel: 01273 666 200 or e mail at

Notes to Editors:

About Pixago

Pixago is a digital archive and media distribution house aiming to help
companies realise the potential for using digital media and making the
of media assets they already possess. Simply put, Pixago creates digital
media archives from companies existing audio and video assets. The
of these archives can be streamed from Pixago's industrial-strength
across any current or future platform, such as broadband Internet, third
generation (3G) mobile networks and interactive television.

Pixago has structured its service to be as inclusive as possible, enabling
companies and organisations of every size to take advantage of the medium.
The nature of its service also makes it very easy for companies to control
the distribution and the tracking of their digital media, whether as an
internal resource available over the Internet or a new revenue stream.

For many companies, the cost and complexity involved in digitising,
and managing media assets are major barriers to streaming digital media on
their websites and extranet systems. Pixago's service side-steps these
infrastructure issues by hosting the digital content on its media servers,
allowing media clips to be streamed directly to the end-user's system.
appear to the user as if they were directly accessed from the original

About Action Time

Action Time is firmly established as a leader in high quality and
entertainment programming in the UK and internationally. Action Time has a
catalogue of entertainment programming to suit all broadcaster's
requirements from magazine and lifestyle shows to quiz show, youth shows
children's formats.

Action Time UK has supplied over 425 hours of original programming to the
BBC, ITV and Channel 4 over the last year, as well as numerous cable and
satellite channels.

Action Time International has continued to expand and flourish as one of
world's most successful providers, licensors and co-producers of
entertainment formats in over 30 countries.

This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit