Affinity to market CyberBritain's Hermia Search Engine for rebranding Monday 5 March 2001 PDF Print CyberBritain.com Content Ltd, the distribution subsidiary of CyberBritain Holdings Ltd (CyberBritain) has announced a major venture with Virtual Internet Provider Ltd (VIP), a subsidiary of Affinity Internet Holdings plc (Affinity). The deal will allow VIP to market CyberBritain's Hermia search engine to its 150 VISPs in a brandable format and to use the Hermia search engine on the mytaxi.com website, another of Affinity's subsidiaries. Affinity is the UK's leading provider of branded Internet services and the addition of a branded search engine to its portfolio will further enhance the branding opportunities available to an Affinity client. Affinity will market the search engine to its clients who include Tiny Computers, Egg.com, Powergen, Arsenal FC, Breathe.com, and the Royal Bank of Scotland. CyberBritain will also create a search engine for mytaxi.com, Affinity's leading consumer portal. The mytaxi.com search engine will be directly marketed to Affinity's 1.75 million consumer users. Benjamin Cohen, the CEO of CyberBritain Holdings Ltd said, "We are extremely pleased to be able to announce this deal. It provides Affinity with an acclaimed search facility that will add value to the service it provides to its VISPs and their users in addition to securing us with a major distribution partner. I believe that Affinity's users are an untapped part of the UK's search market that may account to between 20% and 30% of the total marketplace. Thus a deal with Affinity has allowed us to potentially tie up a major chunk of the market place in one swoop." The recent eventful history of CyberBritain is presented on BBC2's "Trouble at the Top" on Thursday the 15th March at 9.50 pm. For further information, visuals and interviews please contact:- CyberBritain- Benjamin Cohen, Daniel Ickowitz-Seidler or Alex Defries Tel: 020 7267 2244 e-mail: email@example.com firstname.lastname@example.org email@example.com For out of office hours (10am-6pm) please contact Benjamin Cohen on 0793 094 0093. Affinity- insert About Affinity Internet Holdings PLC (www.affinity.uk.com) Affinity is a leading Internet and telecoms company providing an increasingly integrated offering to corporates, consumer brands and special interest groups. It has four wholly owned subsidiaries and one jointly owned subsidiary: · Virtual Internet Provider Ltd, the branded Internet services provider · Hurricaneseye Ltd, the convergent billing company (co-owned with Powergen) · EGO Maniacs.net Ltd, the online entertainment company · Taxi Interactive Ltd, the innovative commerce company · Sonnet Internet Ltd, the bespoke ISP specialists for the SME and SoHo markets Clients include Tiny Computers, Compaq, PowerGen, Royal Bank of Scotland, Chrysalis, Skandia and the AA. Affinity is providing a best of breed solution by utilising the services of its strategic partners: ICL - the e-Business services company, Cisco Systems, and ClientLogic. Other key relationships include Cable & Wireless, British Telecom, COLT, Vodafone UK, Synigence, Trans National and erecruitment.com. About CyberBritain Holdings Ltd (www.cyberbritain.com) CyberBritain is one of the UK's fastest growing internet companies. It was founded by Benjamin Cohen* in 1997. The bedrock of the business is a highly sophisticated internet search engine called Hermia. CyberBritain Holdings Ltd has a number of subsidiaries and sub-subsidiaries including:- Cyberbritain.com Content Ltd- its search engine distribution arm CyberBritain.com Ltd- its consumer facing portal Hermia Ltd- its intelligent search engine development company DotAdults.com Ltd- the operators of the hunt4porn.com portal SkipMusic.com Ltd- a new music content creation company and a consumer facing music portal. * Benjamin also founded soJewish.com that recently performed a reverse acquisition on AIM quoted Totally plc http://www.totallyjewish.com http://www.affinity.uk.com http://www.cyberbritain.co.uk This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.