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Online banking more popular in Europe than US
Germans and Danes keenest online bankers in Europe
Almost half of Koreans online visit finance sites

London, March 6, 2001

More than four million Britons visited a banking or investment website from home in January, according to Internet monitoring company NetValue. But the UK lags behind its European counterparts, Germany, France and Denmark. Germans are Europe’s keenest online bankers, with more than 5.4 million visiting a financial website.

Amongst the countries NetValue currently measures, Korea is the world leader for Internet banking, with half of all home Internet users either visiting a banking or investment website in January. Korea has seen a huge surge in visitors to finance sites, more than doubling from 2,438,000 visitors in October 2000 to 5,200,000 visitors in January 2001.

In terms of time spent on a financial site, French users spend longest, and were online for an average of two hours in the month. German users remained on a finance site for 86 minutes, with users in Hong Kong staying for 72 minutes. The UK comes only ninth in the duration ranking, with users spending just 35 minutes on a financial site. Surprisingly, US users only spent 31.9 minutes. This could indicate that US users are savvier about the data they are looking to get from a website.

Profile of visitors to Finance sites : Europe v US

Spain has the highest percentage of men, and also has the highest percentage of 24 and under users visiting finance sites. The male to female ratio is most equal in the US, which also has the largest percentage of over 35 users.

Top 10 UK financial websites for secure connections

Secure connections are used to ensure the confidentiality of information exchanged, in particular when entering and transmitting credit card information, when accessing online bank accounts and when trading online. had 5.7 percent of Internet users making a secure connection, with the second most popular website. was also the stickiest financial site for secure connections, with users remaining for just over 34 minutes in the month.

About NetValue

NetValue is the European leader in Internet research, effectively measuring home Internet activity and behaviour online by way of panels. NetValue currently have operations in the UK, France, Germany, Sweden, Spain, Denmark, US, Mexico, Hong Kong, Singapore, Korea, China and Taiwan.

Their cutting edge technology, NetMeter, is unique in the marketplace: it records and tracks ALL applications available on the Internet as it operates at Internet protocol level (and measures not just web usage but also: email, FTP, audio, video etc). NetValue offers the only product able to track Internet user activity in such minute detail, and in real time.

Financial clients include Salomon Smith Barney, Deutsche Bank, Morgan Stanley, BNP Paribas, Nationwide, Natwest and Royal Bank of Scotland.


Panels are recruited by Taylor Nelson Sofres on an exclusive and global basis, allowing for seamless international reporting. An establishment survey quantifies and profiles the number of Internet users in each country. The survey gathers both Internet related data (e.g. level of Internet penetration, main ISP used, how long the household has been connected etc.), as well as demographic and socio-economic data. Using an identical process for all countries involved, TNS determines the characteristics of the Internet user population through weekly telephone interviews. In the UK, 32,000 interviews are carried out annually.

For more information, please visit:

Press contacts

Jannie Cahill, Marketing Manager

Tel: 020 7479 5761, mobile : 07956 873939


James Sherwood or Joshua Van Raalte

Le Fevre Communications

Tel: 020 7563 6400




Length of time (in minutes or hours) spent by an Intenret user on pages from a domain or property


Comprises banking (including mortgage and insurance) and investment (including stock exchange) sites


Reach (%) represents the percentage of unique Internet users who connected at least during the reference period

Reach (000) represents the number of unique projected Internet users who connected at least once during the reference period

Secure connections

Secure connections are used to ensure the confidentiality of information exchanged, in particular :

- when entering and transmitting credit card information

- when accessing online bank accounts

- when trading online

This press release was distributed by ResponseSource Press Release Wire on behalf of NetValue in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit