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Integrated Suite Delivers Four Applications That Address Key Business
Initiatives: Commerce, Marketing, Channels and Service

Blue Martini Software, a provider of e-CRM applications that help companies to understand, target and interact with their customers and business partners, today announced that it is shipping its Blue Martini 4 suite of products. The tightly integrated suite consists of four new applications: Blue Martini Marketing, Blue Martini Commerce, Blue Martini Channels and Blue Martini Service.

The applications will enable companies to manage marketing, commerce, sales channels and services and drive revenue by providing compelling interactions, maximising the effectiveness of marketing programs, enabling channel partners to sell more effectively and providing multi-channel customer service. The applications are available separately or as part of the integrated Blue Martini 4 suite.

"Shipping Blue Martini 4 is a significant milestone for Blue Martini Software because it allows us to focus on engagements in specific lines of business within global enterprises," said Monte Zweben, president and CEO of Blue Martini Software. "Blue Martini 4 also broadens our market reach, and will enable us to provide specific applications to more effectively serve multiple vertical markets such as retail, manufacturing and financial services."

The Blue Martini 4 suite includes:

Blue Martini Marketing, a comprehensive marketing solution that allows companies to create a unified picture of customers, analyse customer behaviour for patterns and insights, and implement those insights through personalisation and outbound marketing. Companies can identify and segment high-value customers, execute targeted campaigns optimised for response rate, personalise interactions to increase orders and retain customers, and create virtual focus groups to test-market new ideas quickly.

Blue Martini Commerce, an e-commerce application for selling direct to businesses and consumers via multiple touch-points such as a website or mobile device. It offers companies out-of-the-box capabilities that provide a solid foundation for effective selling. It provides a company with compelling, personalised interactions with its customers, increasing the odds that they will buy. Blue Martini Commerce interacts with a company's customers over the web and through mobile devices, allowing them to buy when, where, and how they want. It empowers a company's business staff to manage the day-to-day operations of its website so the IT staff can focus on building differentiating capabilities. And, it deploys rapidly, ensuring that a company's able to implement its e-commerce strategy on time and on budget.

Blue Martini Channels, a complete channel management application that helps companies to manage profitable relationships with partners and drives sales through partner extranets, or portals and online marketplaces. It enables a company to interact with partners more efficiently and cost effectively. It allows a company to easily create partner portals that provide its resellers with the information and tools they need to sell its products. It allows a company to efficiently manage its digital assets and deploy them to its partners. The application gives a company the ability to distribute fresh leads, so that its partners can immediately act upon opportunities. Blue Martini Channels enables a company to proactively communicate with its partners via multimedia campaigns and it drives a company's sales on new online marketplaces by differentiating its products.

Blue Martini Service, a customer service application that enables companies to drive revenues and achieve customer satisfaction through their customer service representatives (CSRs) over the phone or on the web. It enables CSRs to link their browsers with people calling in, so that they can guide them through the company's online store and the purchasing process and CSRs can talk with their customers over the company's website via on an online chat feature.

The Blue Martini 4 suite provides the high performance, 24-by-7 availability, legacy integration and ease of management that companies need for building and deploying mission-critical e-business ventures. The Blue Martini 4 suite offers visual tools and pre-built adapters for integrating external systems through Enterprise Java Beans (EJB), Extensible Mark-up Language (XML), Common Object Request Broker Architecture (CORBA), Microsoft's COM/DCOM and IBM's MQ Series interfaces. It provides seamless integration with leading applications such as SAP, Agile, Oracle, PeopleSoft and Siebel, and popular enterprise application integration solutions.

About Blue Martini Software

Blue Martini Software provides e-CRM applications that help companies to understand, target and interact with their customers and business partners. Blue Martini 4 includes four applications: Blue Martini Commerce, Blue Martini Marketing, Blue Martini Channels and Blue Martini Service. Each application can be used individually or as a complete business suite for managing catalogues, content, transactions, campaigns, analysis and personalisation. Blue Martini Software applications drive revenues by providing compelling interactions, maximising the effectiveness of marketing programs, enabling channel partners to sell more effectively, and providing multi-channel customer service. Blue Martini Software's customers include Canadian Tire Corporation, Elemica, Harley-Davidson, Iomega Corporation, Levi Strauss & Co., Oce Technologies, Oncology Therapeutics Network (OTN), Polaroid Corporation, PublixDirect and Saks Fifth Avenue. Blue Martini Software can be reached at 001 650-356-4000 or

Note to editors: "Blue Martini" and "Blue Martini Software" are trademarks of Blue Martini Software, 2600 Campus Drive, San Mateo, CA 94403. Other product and company names may be the trademarks of their respective owners.

This news release regarding Blue Martini 4 includes forward-looking statements that are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those referred to in the forward-looking statements. Such factors include, but are not limited to: delays in the development or release of new applications or application enhancements by Blue Martini Software, risk as related to market acceptance of Blue Martini Software's applications; customisation, deployment and/or operational delays or errors associated with Blue Martini Software's applications or those of third parties; Blue Martini Software's need to maintain and enhance business relationships with systems integrators and other parties; activities by Blue Martini Software and others regarding protection of intellectual property; and release of competitive applications and other actions by competitors. Further details on these risks are set forth in Blue Martini Software's filings with the Securities and Exchange Commission ('SEC'), including its filing on Form 10-Q for the quarter ended September 30, 2000. These filings are available on a website maintained by the SEC at

These forward-looking statements are generally identified by words such as "expect," "anticipate," "will," "intend," "believe," "hope," "assume," "estimate," "plan," "should" and other similar words and expressions. Blue Martini Software does not undertake an obligation to update forward-looking statements.


The Weber Group Europe

Cally Finch

020 7240 6189

Blue Martini Software

Frank O'Mahony

001 650 356 7676

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