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The Global Beach Group, a leading software developer and e-consultancy, today announced the appointment of Alex Sozonoff, worldwide vice president at Hewlett-Packard Company, as non-executive board director. Strengthening the senior management team, Sozonoff will assist with expanding the Group’s e-consulting business into North America and Europe and establishing a strategic partnership programme for the Group’s software divisions.

“I am continually impressed by Global Beach’s innovative use of technology to build strong relationships between brands and consumers,” explained Sozonoff. “I also draw great comfort in knowing first hand the high degree of recognition the Group has gained at board level, with some of the world’s leading companies. Global Beach’s ability to create relationships which not only deliver return on investment to clients, but also add value to brand and consumer, gives it a major competitive advantage.

The Company has managed to extract the very best from its e-consultancy practice to create a suite of innovative ASP (Application Service Provider) CRM and mobile commerce software services, which add a new dimension to its range of services.

As vice president for customer advocacy at HP, Sozonoff is responsible for building key strategic partnerships around the world. Previously he was vice president of sales and marketing at HP which included sports marketing. Sozonoff was responsible for creating and directing the corporation’s global sponsorship programme for the World Cup and Formula One.

Global Beach founder and chief executive officer Clive Jackson stated, “I am delighted Alex is joining the board as he brings a much valued combination of extensive industry

Global Beach appoints Hewlett-Packard vice president Alex Sozonoff as non-executive director

experience, coupled with dynamism for combining emerging technologies to deliver real world solutions. As we expand into new markets, Alex’s commitment to Global Beach will be vital in helping me diversify the strengths of the management team and building strategic relationships across the automotive, telecom and IT sectors.

For further information please contact:

Simon Bloomfield

Bankside Consultants


Tel: 020 7220 7477


Ian Pearson

Global Beach

Tel: 020 7384 1188


Alex Sozonoff biography

Vice president of customer advocacy, Hewlett-Packard Company
Alex Sozonoff is vice president of customer advocacy for Hewlett-Packard Company. He is responsible for raising HP’s overall skill set in the area of relationship management with the key enterprise accounts and selected strategic partners. In addition, he is responsible for the Total Customer Experience for the Enterprise and Commercial Business Unit in coordination with HP's consumer business. This involves setting up and driving a variety of business teams to create sustained breakthroughs in customer facing processes and systems. Sozonoff is located at headquarters in Palo Alto, Calif. and reports to Ann Livermore, President, Enterprise and Commercial Business.
Sozonoff joined HP's European Headquarters in Geneva in 1967 as the European systems and planning manager and was promoted to European sales manager for desktop calculators in 1969. In 1971, he moved to the United States to be the project manager for the worldwide launch of the HP-35, the world's first pocket calculator – which made the slide rule obsolete – and he headed the Advanced Products Operation in Cupertino, Calif. He later became marketing manager for the HP Desktop Computer and Small Business Systems Divisions in Fort Collins, Colo. He was named European sales manager of the Computer Systems Group in 1978.

Sozonoff left HP in 1981 to become vice president of International for Harris Information Systems in Melbourne, Fla. He rejoined HP in 1985 as European sales manager for major accounts and vertical markets in Geneva, a position he held until being named general manager for overall European sales in 1987. He became European business unit manager for Personal Computers and Personal Peripherals in 1990.

In 1994, Sozonoff was named general manager of the Computer Products Sales and Distribution Organisation in Europe and moved back to the US when he was promoted to worldwide general manager of this organisation later in 1994. He became general manager of Computer Marketing and Operations in 1997 and assumed his current post in 1999. He was elected a HP vice president in 1995. From 1997 to 1998, he chaired a task force developing the E-World Vision for Hewlett-Packard, which subsequently led to HP's E-Services strategy.

Sozonoff was born in The Hague, Netherlands. He holds a bachelor's degree in economics from the University of Tennessee in Knoxville and a degree from the Nijenrode University in Breukelen, Netherlands. He also graduated from the Wharton Management Programme in 1995.
In 1997, Sozonoff was named Executive of the Year by the National Account Management Association (NAMA) for his leadership and vision in guiding HP's global sales operation through the rapidly changing information-technology industry. In addition to serving on the boards of Advanced Fibre Communications, Inc., EHPT (Ericsson HP Joint Venture), and Dejima, Sozonoff is a member of several Advisory Boards in the area of the new Economy in both Europe and North America.

About The Global Beach Group

The Global Beach Group is a leading software developer and e-consultancy which enables businesses to maximise the value of customer relationships. Consisting of Global Beach e-Consultancy and Global Beach Software, the Group combines technical and creative expertise to develop e-CRM solutions for international clients.

Global Beach has developed over 600 award-winning interactive or multimedia programmes for blue-chip organisations including Jaguar, Porsche, Ferrari, Tango and Hewlett-Packard. MOPy Fish, created for Hewlett-Packard, is registered in the Guinness Book of Records 2001 as the most downloaded cyberpet with more than 16 million downloads.

The latest software product from Global Beach is 2Sync, a digital personal organiser allowing 1-to-1 interaction with users via multi-media channels. 2SyncÔ has already been licensed and branded by Jaguar Cars Ltd. Global Beach is in discussion with other potential licensees of 2Sync which can be downloaded free at

Founded in 1993, the Global Beach Group employs 75 people throughout offices in London, New York and Geneva. For further information please visit

This press release was distributed by ResponseSource Press Release Wire on behalf of Lothbury Financial in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit