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The value-for-money credit card and loan provider will market its services through a pay-for-performance affiliate program to increase customer acquisition

LONDON, England – 7th March 2001 - MagicButton.Net, leading European provider of a marketing platform that allows online businesses to acquire, convert and retain customers easily and cost-effectively, today announced that it has signed it’s first credit card company, People’s Bank Connecticut. Through this partnership, MagicButton.Net has developed and launched a performance-based affiliate marketing program for People's Bank, who will offer affiliate websites the opportunity to earn commission on each successful credit card application received.

Shakila Ahmed, Senior Communications Manager at People’s Bank, said “ Our partnership with MagicButton.Net, allows us to strengthen our strategic alliances and helps us to maximise our marketing opportunities by targeting specific audiences whilst reducing acquisition costs. MagicButton.Net, with its leading technology and expert consultancy services, was the clear choice to help us to achieve our business goals and help us to bring a stronger presence online”.

MagicSolution, the full-service consultancy of MagicButton.Net will be carrying out the planning, implementation, development and management of People's Bank affiliate program. MagicButton.Net will also handle recruitment of target affiliates, maintenance, and development of commissioning and affiliate relationships.

Affiliate sites interested in signing up for the People’s Bank Affiliate Program, can join for free at www.MagicButton.Net

“Financial services are increasingly turning to the web to operate their businesses and now can effectively market online as well,” states MagicButton.Net Business Development Director, Jonty Kelt. “Through this performance based affiliate program, People’s Bank will be able to take advantage of the growing demand for online financial services and the power of its increasingly well known brand name to reach out to potential new customers right on the very content and portal sites they visit daily.”

For further information, please contact:

Margaret Rieger,


UK Marketing and Communications Manager

020 7349 4270


Shakila Ahmed

People's Bank

Senior Communications Manager

01604 666 062

Notes to Editor:

About Affiliate Marketing

Affiliate marketing allows online marketers, to increase sales, drive traffic, generate qualified leads and extend brand reach through relationships with online selling partners. These partners provide meaningful context for a marketer’s link and allow the marketer to target consumers with particular interests, knowledge and spending habits, while paying only for the performance of their promotions. By paying only for results, marketers lower their customer acquisition costs and increase the power of their marketing budgets.

About People’s Bank

Established in Connecticut, USA 159 years ago, People's Bank is the USA’s 17th largest credit card issuer and has over two million cardholders worldwide. People’s Bank launched its UK operation based in Northampton in April 1996 and now has over 250,000 customers throughout the country who benefit from its range of competitive credit cards and personal loans. With a long history of innovation, People’s Bank has built its reputation by offering value for money banking products backed by the best possible customer service.

People's Bank UK also specialises in tailor made affinity partnerships. Comic Relief being one of their biggest – The Little Red Card was launched in May 1999 and has over 20,000 cardholders and raised over £200,000 for Comic Relief. Other affinity partnerships include The Vegetarian Credit card and The Intermutal credit card for ISP Totalise.

The People’s Bank new UK Internet site offers the ability to apply for a People's Bank Credit Card online.

About MagicButton.Net

MagicButton.Net is a UK based performance marketing company with its headquarters located in Chelsea Harbour, London. With 30 plus staff based in London, we are also working to build the recently launched in November 2000, operation in Hamburg, Germany.

MagicButton.Net has established a position as the leading affiliate marketing solution provider in Europe and has extended the existing e-marketing services to complement the MagicButton.Net Affiliate Network. The new services focus on developing businesses’ e-marketing strategy, targeted email campaigns and search engine optimization to drive clients affiliate partnerships and program.

This press release was distributed by ResponseSource Press Release Wire on behalf of in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit