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New Implementation Helps Leading Retailer Streamline Communications

XcelleNet, Inc., the leading provider of management solutions for remote systems and mobile & wireless devices, today announced that Phones 4u, one of Britain’s largest mobile phone and product retailers, has selected its Afaria software solution to support the company’s EPoS implementation. Afaria is being used to retrieve transaction information from stores, which is then used for stock and financial reporting. It will also be used to remotely distribute software updates to the in-store machines. The solution essentially streamlines communications between the company’s corporate headquarters and its UK-based retail outlets, thus supporting Phones 4u’s burgeoning retail presence.

Phones 4u forms part of the Caudwell Group and has over 128 retail outlets in the UK, with aggressive expansion totalling 300 outlets planned by the end of the year. The company employs over 700 personnel to support continual customer demand. To facilitate this expansion, Phones 4u required a reliable system that could be instrumental in facilitating its communications infrastructure.

Technical Services Manager at Phones 4u, Ronnie Barnby, explained, "A key part of our business objectives is to become the consumers' preferred choice for products and services in the mobile phone market. The implementation of our EPoS application, and the resulting move away from centralised processing, gave us the new challenge of managing our remote data and software. We needed a fast, more robust solution, which had the ability to upgrade applications and manage daily transactions from one central point of control, thus saving time and resources.”

“We looked at a number of different solutions designed to do this. Afaria offered the best solution for the nation-wide management of the EPoS implementation.”

Barnby continued, “We were very impressed with XcelleNet’s efficiency, and the Afaria roll-out was completed within six weeks, enabling us to train staff and have all store systems up and working in time for the Christmas rush.”

Barnby concludes, “As Phones 4u continues to expand, we will be seeking to utilise and maximise Afaria’s potential. In a business growing this rapidly, it is very important to keep track on what is happening across a diverse estate. XcelleNet will continue to play an integral part in assisting us to manage this exciting mobile age.”

About XcelleNet

XcelleNet, Inc. is the leading provider of enterprise solutions for managing remote systems and mobile & wireless devices. For more than 14 years, the company has been a pioneer in meeting the challenges of securely delivering and maintaining mission-critical applications and content to remote locations with its flagship product, RemoteWare. Today companies around the world use RemoteWare to manage kiosks, retail and restaurant store systems, branch office networks, and other remote systems.

Leveraging remote expertise and award-winning technology, in May 2000 XcelleNet introduced AfariaÔ , a device management solution designed to address the problems enterprises face as a result of the explosive growth of the mobile & wireless economy. Afaria provides the most comprehensive management functionality available for organisations deploying large numbers of mobile devices, including laptops, PocketPCs, Palm Handhelds, RIM Blackberrys, and Symbian smart phones.

XcelleNet serves some 2,500 customers worldwide in a broad range of industries such as pharmaceutical, retail, hospitality, insurance, financial services and manufacturing. The company’s solutions reduce total cost of ownership of remote or mobile deployments, accelerate end-user productivity and ensure the availability and reliability of corporate applications and information to an organization’s remote and mobile workforce.. More information is available at


XcelleNet is a trademark of XcelleNet, Inc. Afaria is a trademark of Afaria, Inc. – an XcelleNet affiliate. XcelleNet and Afaria make no claims of ownership to all other products and company names mentioned herein which may be the trademarks or registered trademarks of their respective owners.

About The Caudwell Group

Founded in 1987, the Caudwell Group is now the largest independent distributor of cellular phones in the UK, selling into every area of the mobile communications market. The group employs over 1700 staff and boasts an impressive portfolio of companies including Phones 4u, the UK’s second largest independent mobile phone retailer, and the Mobile Phone Repair Company, the largest cellular repair centre in the UK. Other Caudwell companies include Singlepoint, serving the subscriber management market, and Dextra, the logistics solution provider. The group’s positioning ensures that each company complements the other, a blend so successful that turnover now exceeds £330 million. More information is available at

Editor’s Contacts:

Yad Jaura


Tel: 020 8538 5826


Claire Adam/Natalie Johnson

MCC International Ltd

Tel: 01962 888100



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