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London, 12 March, 2001. James Parsons, an entrepreneur with a non-techie background, constantly felt frustrated that he couldn’t find the information he needed by using traditional search engines, like Yahoo (Nasdaq: YHOO), AltaVista and Lycos (Nasdaq: LYC). James (52) decided to do something about it, so he partnered with Tony Rivenell, a pioneer in new media, and the pair created a very different indexed reference resource that bypasses and removes fruitless searches and useless results.

Launched today, the A-Zfind network (www.A-Zfind.com) provides a welcome alternative to traditional search engines, directories and portals. A-Z’s team of experienced reviewers has searched high and low to find the most useful pages on the web, and then grouped them into a family of sites: A-Zleisure.com, A-Zliving.com,
A-Zmoney.com and A-Znewsfile.com.

The goal of A-Zfind is to make life easier for people who want to locate high value content online. Unlike some reference resources, A-Zfind takes information-seekers straight to the relevant page in a site, not just to the home page for the topic concerned. Because A-Zfind is free of advertising, the recommended websites are listed because they are useful, and not because they belong to organisations with deep pockets.

James and Tony have fully funded A-Zfind for the first few years, and – unlike many net ventures – there’s no intention of heading for an IPO. A-Zfind is James’ first internet venture, following 30 years working in finance for oil company, Amoco. Tony, on the other hand, has helped build a string of highly successful web properties, including MSN’s UK site, Sony, 3i, Football 365 and the 6degrees film portal (www.6degrees.co.uk)

James Parsons said: “Time and time again, I found that I knew exactly what information I was looking for – I simply couldn’t find it. I needed to get straight to the relevant web pages, not just the home pages. With A-Zfind we are providing a valuable resource that makes it easier for people to find exactly what they’re seeking, and in that respect it caters for a real user need that is currently not being met.”

Tony Rivenell of WarnercoCGD says: “A-Z is different to anything that exists on the web at present. Instead of putting up with the ‘scattergun’ approach to finding information, users can drill down through logical categories and read impartial reviews of the listed sites. They can then make an informed decision about what sites will best meet their information needs. This process avoids much of the wasted, frustrated, time associated with traditional search methods.”

For further information, please visit http://www.A-Zfind.com


or contact Bridget Fishleigh on 01273 624 442 or bridget@nomadcomms.com

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