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Online gaming specialists Egomaniacs, part of Affinity Internet Holdings
PLC, today signs a £50,000 deal with Lycos Korea, to supply its branded
content management system. Lycos Korea is the No.1 Internet portal site in
Korea with 160 million daily page-views and 8 million registered members.

Lycos Korea is licensing EGO's GamesParlour (
for six-months. Incorporating a reseller element which will allow Lycos
Korea to distribute branded versions of the service within Korea.

The GamesParlour service features a range of unique and classic web-based
browser games aimed at the casual player, as well as carrying gaming news
and a chat zone.

The decision to incorporate Egomaniacs' gaming content into the Korean
portal was made at last year's ECTS trade show, where Lycos Korea were
instantly impressed with the GamesParlour content management system.

David Cho, Contents Product Manager, Lycos Korea: "The decision to choose
GamesParlour was easy - it's well designed, simple to use and above all
fun! The popularity of web-based gaming in Korea is huge, and the
to include a gaming element fits neatly with our current strategy for the

Paul Middleton, General Manager, "Today's deal represents
significant move for EGO into the Asian market, where online game playing
currently far more widespread than in the UK. The fact that a UK firm is
providing the content for Lycos Korea is an encouraging indication that
UK is catching up fast".

For further information please contact:

Antony Mayfield/Stephen Green

Midnight Communications

01273 666200 /

Notes to Editors:

About Egomaniacs

EGO offer a complete spectrum of web content from web-design to brandable
bespoke gaming content ranging from addictive browser games via EGO's
channel GamesParlour, to the robust online multiplayer gaming platform,

EGO can transform any online presence, such as a Web portal or corporate
home page, into a vibrant and fun environment. Games content is proven to
drive traffic and significantly increase repeat visits as well providing
ideal tool for data mining and short-term promotions.

EGO services include:

GamesParlour - Brandable or bespoke online browser games
The GamesParlour channel features a range of classic and original games
available in Flash and Java.

DWARF - The brandable online gaming platform
The DWARF system delivers an immersive multi-player experience combined
an in-depth, games orientated news service tailored to individual users
platforms. DWARF is the only brandable platform of its kind on the

Online community management and content

A wealth of experience in community management and a broad, multi-lingual
user base has been reinforced by the acquisition of the exclusive
pan-European contract to administer the Sega Europe Dreamcast portal,

EGObytes - LAN-based gaming venue

EGObytes is a state of the art LAN-based gaming venue available for
corporate hire. Equipped with a full projection system, six Arcade-style
Dreamcast units, a network of high-specification PCs and Dolby surround
sound multi-speakers. EGObytes is the ideal venue for research and
testing, company or website launches corporate hospitality, product
showcasing and gaming and LAN parties.

About Affinity Internet Holdings PLC (

Affinity is a leading Internet and telecoms company providing an
increasingly integrated offering to corporates, consumer brands and
interest groups. It has four wholly owned subsidiaries and one jointly

· Virtual Internet Provider Ltd, the branded Internet services provider

· Hurricaneseye Ltd, the convergent billing company (co-owned with

· EGO Ltd, the online entertainment company

· Taxi Interactive Ltd, the innovative commerce company

· Sonnet Internet Ltd, the bespoke ISP specialists for the SME and SoHo

Clients include Tiny Computers, Compaq, PowerGen, Royal Bank of Scotland,
Chrysalis, Skandia and the AA.

Affinity is providing a best of breed solution by utilising the services
its strategic partners: ICL - the e-Business services company, Cisco
Systems, and ClientLogic. Other key relationships include Cable &
British Telecom, COLT, Vodafone UK, Synigence, Trans National and

About Lycos Korea Inc. (

Lycos Korea, a joint venture between Terra-Lycos and Mirae Corp., a local
semiconductor equipment company, is the No.1 Internet portal site in Korea
with 160 million daily pageviews and 8 million registered members. It is
certainly taking a lead in entertainment contents such as games, movies,
comics, etc.
Also, its remarkable growth in pageviews was approved by ABVS, the US
Website auditing agency, as the fastest company to break 100 million
pageviews mark since its service launch.

This press release was distributed by ResponseSource Press Release Wire on behalf of Midnight Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit