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Monday 21 - Tuesday 22 May 2001 - ExCeL, London http://www.mediacast.co.uk/conference

Convergence has brought a wave of new partnerships and mergers creating
a highly competitive and confusing environment for network operators,
telcos, broadcasters and new media service providers. At the
Convergence Summit key industry players will discuss some of the hottest
questions which must be answered before an organisation can decide which
new business model it needs to adopt to survive. The Convergence Summit
organised alongside Mediacast, ECC and e-CAST will feature over 30
senior executives giving a candid examination of the opportunities and
threats facing companies in the broadband arena.

Speakers include:

Day One - Monday 21st May

Kate Bulkley, Broadcaster & Media Journalist - Chairperson

Ben Andradi, President and COO for BT Openworld

Jerry Roest Group MD for Internet & Strategy at ntl Group Ltd

Yves Elsen Marketing and Commercial Director for SES/ASTRA

Patrick Vittet-Philippe, Expert Adviser to the European Commission - DG
Enterprise. Garry Stephen, MD of DIVA Europe

Joseph Haddad, CEO of Netgem

Alex Heath, CEO of VirginNet

Day Two - Tuesday 22nd May

Dominic Schreiber Editor Television 2.0 - Chairperson

Andrew Curle, Special Projects Manager for Irdeto Access

Mark Isherwood, Senior Consultant for Rightscom Ltd

John Moulding, Editor of CSI

Bruce Lynn, UK Director of Network Solutions for Microsoft UK


Régis Saint Girons, MD and Senior VP for Open TV Europe

Charlie Tritschler, VP of Marketing for Liberate Technologies

Mike Valiant, Senior Market Development Manager - Cable Solutions, 3com Corporation

Kevin Morrison, Vice President International, Respond TV

Philip Hooper, Head of Broadcast Networks for Madge.web
Dominic Guinness, Internet Broadcast Marketing Manager,BBC Technology
Gareth Sutcliffe, Business Development Manager, Microsoft -Windows Media
Technologies
Jim Cook, General Manager, Packet Video Europe
Steve Wallbank, Market Development Director Broadband Services, Portal
Software (Europe)
David Treadway, Industrial Adviser, 3i

The conference consists of eight panel discussions held over two days
covering the following topics:

1. The Third Way - For some years, broadband network development has
been seen as a competition between cable companies and the incumbent
telco. With local loop access, broadband by satellite and fixed
wireless, is there a Third Way? Leading operators review progress and
examine the issues for the future.

2. Keynote Presentation, "Mobile commerce and the global digital
economy: the perfect storm" by Patrick Vittet-Philippe, Expert Adviser
to the European Commission - DG Enterprise. He will examine topics
including: Are Governments greedy and regulators unpredictable? Does
convergence pose an opportunity or threat? What is the role of mobile in
the new digital economy?

3. Regulation vs. Opportunity - Content is it the same old rope or
something completely different?

4. Packaging Content to Create Demand - giving customers the right
content as the answer to the challenge of permission marketing.

5. Protecting Content in the Digital Environment - Is this an Illusion?
Security in a digital environment is crucial to your organisation's
success. Hear from the panel of experts how security can be built into
your business model.

6. Standardisation vs Innovation - Interoperability: a Point Not Yet
Proven?
In order for the market to benefit from true technological convergence,
a certain level of openness between platforms must be achieved by
industry players. Hear from a cross-section of experts from various
platforms on their concerns and foreseeable opportunities, as well as
whether they think that standardisation will necessarily blight
innovation.

7. Can You Make Money Out of Streaming Media Or Is It Just a Fat Pipe
Dream?

· Is there a business model for making streaming media work?

· Is streaming media necessarily subculture or can it go mainstream?

· Will streaming media overturn the established order?

· What will be the effect of bandwidth on streaming media services?

8. Making a Successful Business Your Business
In conclusion to this intensive, strategic conference, executives will
debate with the delegates, how they visualise future opportunities for
operators, technology companies, service providers, content providers
and ultimately the brand owners.

FEE: The two-day registration fee for the Convergence Summit is
£500+VAT for one day or £700+VAT for both days, register before 30th
March and pay only £560+VAT for both days.

For event information or tickets access the Internet on http://www.mediacast.co.uk/conference



Notes to Editors

For press enquiries please contact Neil Stinchcombe on 020 8449 1007 or
email neil@eskenzi.demon.co.uk

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