Minolta-QMS a leading manufacturer of mono and colour laser printers is enjoying record levels of interest in its new magicolor DeskLaser 2200 colour laser printer using theprinterdatabase.com, a highly focused marketing service for the printer section of the IT industry, as part of its marketing strategy.
Minolta-QMS has used the services of theprinterdatabase.com to aid the launch of its new product. "We have had a great response to this campaign,” said Andrew Haji-Hannas, Marketing Manager of Minolta-QMS UK. “By working closely with Minolta-QMS, theprinterdatabase has been able to deliver a constant flow of highly targeted sales leads from a range of industries and market sectors, which are being directly distributed out to Minolta QMS resellers. We are delighted with the results so far and look forward to continuing our relationship with theprinterdatabase in the future".
"We are delighted to be working with Minolta-QMS, both here and in the USA, to help them in the launch to market of the magicolor DeskLaser 2200", said Moira Powley, co-founder of theprinterdatabase.com. "As part of this launch, Minolta-QMS UK agreed to make a special offer available on our website to all UK based members of theprinterdatabase, giving us a great opportunity to highlight this and other great deals that are available.
“Membership is free to theprinterdatabase,” Moira continued, “we simply ask for registration details before allowing users to search our database and they can then use our services as often as they wish. Our aim is to bring the vendors and purchasers together in a neutral environment where the quality and suitability of purpose of the products is the deciding purchasing factor. But of course, we know that our members also appreciate a bargain so if we can negotiate a Special Offer like the one we are offering on the magicolor DeskLaser 2200, we will!”
Offering a colour laser that prints at 5ppm in colour and 20ppm in mono for only £995 RRP has certainly grabbed the attention of the marketplace and response to marketing and promotional activity has been strong.
theprinterdatabase.com is a marketing service to the Printing sector of the IT Industry that works with manufacturers and reseller clients to deliver highly focused end user marketing campaigns. theprinterdatabase delivers targeted and highly focused sales leads to its clients on a daily basis with full reports of all data and criteria that end users have searched upon. Through its web site technology, theprinterdatabase captures all search criteria used when a member performs a Printer Search as well as all details of members who click on a client's banner ad in the site.
A Reseller Area is under development now that will allow vendors and resellers to communicate quickly and effectively on issues such as pricing, special offers, availability, consumables, driver updates and general technical support issues. White papers are being requested from vendors now.
For further information visit http://www.theprinterdatabase.com
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