London, March 15, 2001
One in five Internet users in Spain used “streaming media” from home in January, according to Internet monitoring company NetValue. This makes the Spanish the keenest home users of streaming media in the European countries included in the study (Denmark, the UK, France and Germany) and keener than US users.
“Streaming” media means audio or video files that are viewed live, rather than having to download them onto a PC before playing them. These files could be songs, videos, news reports, sports coverage or any other audio or video content.
Almost one in seven (14.1 percent) Internet users in the UK used streaming media, a total of 1,585,404 individuals. UK users are older than their continental counterparts, with 57 percent over 35. Only 38 percent of Spanish users of streaming media are over 35.
“UK users are older, and they are more likely to use streaming media to watch or listen to the news – bbc.co.uk is the second most popular site for streaming media”, said NetValue’s Alki Manias. “Our research shows that 67 percent of visitors to the news section of the site (news.bbc.co.uk) are 35 and over.”
US users spent the most time using streaming media in January, spending an average of 60 minutes. UK users were in second position, spending 30 minutes, with German users spending just 12 minutes.
The US has the highest percentage of women using streaming media (40 percent), whilst only one in five streaming media users in Spain is female.
Spain has the highest percentage of young media streaming users, with 39 percent of users aged 24 or under. The average in other countries is 23 percent. The UK and the US have the highest percentage of users aged between 35-49.
Real.com was the top audio/visual site in the US, UK, Germany and Spain. Real.com hosts the content of many different sites. Bbc.co.uk was the second most visited audio-video site in the UK.
Note to Editors
NetValue will be speaking at IIR’s Media Streaming conference in Amsterdam, 19th-22nd March
NetValue is the European leader in Internet research, effectively measuring home Internet activity and behaviour online by way of panels. We currently have operations in the UK, France, Germany, Sweden, Spain, Denmark, US, Mexico, Hong Kong, Singapore, Korea, China and Taiwan.
NetValue’s cutting edge technology, NetMeter, is unique in the marketplace: it records and tracks ALL applications available on the Internet as it operates at Internet protocol level (and measures not just web usage but also: email, FTP, audio, video etc). NetValue offers the only product able to track Internet user activity in such minute detail, and in real time.
For charts and tables, please contact Jannie Cahill (firstname.lastname@example.org)
Definitions used in this release
Streaming means audio or video files that are viewed live before the file has been entirely downloaded onto a PC. There are 3 main applications:
- Realplayer (RTSP protocol)
- Windows Media Player (asf files)
- Quicktime (through RTSP or HTTP protocols)
Jannie Cahill, Marketing Manager
Tel: 020 7479 5761
James Sherwood or Joshua Van Raalte
Le Fevre Communications
Tel: 020 7563 6400
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