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Noetica Call Centre Software Secures AnswerCall Direct As Call Centre
For BBC Charity

Noetica, provider of easy-to-use call centre and CRM solutions, has announced that AnswerCall Direct Ltd., a call centre bureau using its Synthesys product, has been chosen to take calls for the BBC’s Comic Relief charity fundraising event on Friday March 16. AnswerCall Direct Ltd. is the only independent call centre in Northern Ireland to be actively involved.

AnswerCall Direct Ltd. will have 30 operators manning the telephones throughout the night taking pledges of donations from around the UK. The staff, who have all volunteered their services for the event, will also be helping to raise money for charity. Each operator has pledged to donate 1p for every call handled and AnswerCall Direct will double the final total. One of its major clients, BT, has pledged to triple the sum raised.

Answercall Direct purchased Noetica’s Synthesys call centre technology in June 2000 to manage its outbound and inbound call activities, and were immediately impressed by its ease of use – enabling it to quickly and easily modify Call flows without needing detailed IT knowledge. The company has 110 agents, 60 of which use Synthesys to manage their calls and increase efficiency.

“Comic Relief is a very high profile win for us,” comments Kelsey Buck, Managing Director of Answercall Direct Ltd. “With Synthesys in place we have shown that we are more than capable of fielding the necessary calls and doing our bit to make this the most successful year ever for Comic Relief.”

AnswerCall Direct Ltd. offers clients seamless communications links for business-to-business or business-to-consumer contact. The 24-hour call centre, of which Synthesys is an integral part, can assist with switchboard overflow, receiving and monitoring media response and providing clients’ customers with information or helpdesk facilities.

“Answercall Direct Ltd has already seen the average call duration drop from 7 minutes to 2.4 minutes due to the responsiveness of Synthesys’ Callflow scripts,” explains Keith Symondson, Commercial Director of Noetica. “This is something that it imperative to a campaign such as Comic Relief, when it is important to field as many calls as possible. As a consequence Noetica have offered to provide extra support during Comic Relief to ensure as much money is raised as possible for this worthy cause”

About Noetica

Established in 1997, Noetica is a leading developer of innovative software solutions for successful management of any call centre. Noetica’s solution - Synthesys has been designed specifically to enable non-technical staff to have complete control of the call centre. Synthesys key features include customer relationship management (CRM); callflow/script designing, service call centre management and support; outbound campaign management; web compatibility and computer telephony integration (CTI).

Part of the privately controlled holding company the Scandex Group, Noetica is based in Clapham Junction, London, with strategic partners throughout Europe, Canada and the US. Noetica serves a broad range of industries, including the public sector, finance and telecommunications. For further information on Noetica, please visit

Synthesys is a registered trademark of Noetica

Editorial Contacts

Interviews, photography and further information are available from Martin Brindley or Natalie Johnson at MCC International.

Martin Brindley / Natalie Johnson

MCC International Ltd

Tel: 01962 888100



Sonya Cassidy

Answercall c/o Fleishman-Hillard Saunders

Tel. 02890 667707

This press release was distributed by ResponseSource Press Release Wire on behalf of MCC International Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit