INVITATION TO PRESS CONFERENCE
23 March 2001, 13:00 - 14:00, Room 113
Convention Center (TCM) CeBIT, Exhibition Grounds, Hanover
Before you go on holiday, take a virtual tour of the hotel
using MGI’s new Zoom Image Server…
Technology now available for TUI holiday destinations
Never again will you book a hotel or purchase a product and then discover that it isn’t quite what you had imagined…
The old adage ‘a picture says a thousand words’ has never been so true as when buying on the web. When browsing an online store, you can't touch the goods, so visual impression is critical.
Sadly, this is often overlooked in e-commerce. Small static images of poor quality and low resolution will never tempt customers to buy. Perhaps this is one of the key reasons why electronic commerce has so far failed to live up to expectations?
Using MGI’s Zoom Image Server, even the smallest details of an object can be viewed up close, clearly and quickly, without the need for high bandwidth connections or plug-ins.
Combined with immersive panoramic imaging and 3D technology, interactive environments can be created for a truly life-like virtual experience. With just one click of the mouse, an online visitor can fly to a selected holiday destination, look around a beach and holiday resort without any restrictions, enter a hotel, view the restaurant or bedrooms – and even examine the design on the crockery or quality of the bedlinen. If the visitor then chooses to book the holiday, everything will be familiar. No unpleasant surprises on arrival, and a satisfied customer!
TUI (www.tui.de), the world's largest tour operator, is now relying on MGI technology to keep its customers more informed and provide an unrivalled online experience.
MGI Zoom Image Server is a scalable platform that integrates with existing web infrastructures to manage and serve up all the images displayed on a web site. Introducing the concept of ‘single source serving’ for the web, its dynamic imaging capability allows web developers to create, store and manage a single high-resolution image that can be rendered on-the-fly for any need. Images can be dynamically resized, cropped and adjusted for colour saturation, brightness and contrast. This simplifies the content creation process, reduces maintenance time and addresses the complications that may arise when changes are made to a web site’s design.
At CeBIT, MGI and TUI would like to (virtually) whisk you off to the most beautiful holiday destinations in the world and demonstrate the true benefits of Zoom Image Server in action.
We look forward to seeing you in Hanover!
Communications Manager, Europe
Tel: +44 (0)1908 278106
Fax: +44 (0)1908 605353
Mobile: +44 (0)7775 897360
MGI at CeBIT
You will find MGI Software at the Computer Links booth (Trade Centre - Hall 10 / 3rd Floor / Stand 327) and at our hospitality suite in Hall 7 / Stand 127. We would be delighted to arrange a private meeting or demonstration at any time.
MGI is a leading provider of visual media software products and infrastructure that maximise the use of digital visual content by businesses and individuals. We do this by providing software and services that uniquely enhance every step of the visual media communications cycle, including capturing, creating, streaming, viewing, storing, sharing and publishing. Using our software, businesses and individuals create rich visual content to deliver optimal Internet experiences that communicate, drive user enjoyment and customer frequency, duration, transactions and satisfaction. With headquarters in Richmond Hill, Ontario, MGI employs over 300 people with offices in North America, Europe, and Asia Pacific. MGI Software is publicly traded on The Toronto Stock Exchange under the symbol ‘MGI’. In the UK, MGI is a member of the British Photographic and Imaging Association (BPIA), the Photo Marketing Association International (PMA) and The European Leisure Software Publishers Asso!
For additional information about MGI, please visit http://www.mgisoft.com
© MGI Software Corp., 2001. MGI and Zoom are trademarks or registered trademarks of MGI Software Corp. All other company and/or product names are trademarks and/or registered trademarks of their respective manufacturers.
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