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London, 19 March 2001. The eBusiness Conference at Webcom 2001 has
announced the educational and speaker line up for the world-renowned
conference. The two-day Conference will include speakers from across the
USA, UK and Europe who will discuss current issues surrounding “Customer
focussed eBusiness”, “Trading in an eMarketplace” and “The technical
foundations of eBusiness”.

The three distinctive tracks have been researched and developed to include
the most current issues concerning the practical applications and
execution of e-business in industry. Roger Whitehead, Director of
Office Features, and designer of the Conference programme explains “Last
year's mass deflation of dotcom balloons has demonstrated that e-commerce
is not exempt from the laws of gravity. eBusinesses need instead to first
create a secure commercial and technical foundation. The necessary
transformation into a marketing-led organisation can then take place with
greater certainty of lasting success.” He continues, “So, too, can the
adoption of newer channels, such as electronic marketplaces, and newer
technologies, like fixed and mobile wireless working. This year's
eBusiness Conference at Webcom 2001, the fifth in the series, reflects
these realities.”

Track 1, ‘The Customer Focused eBusiness’ had been developed to discuss
how Marketing is no longer the sole concern of the marketing department,
and how it has become an integral part of the business process. Every
employee, every function and every process must be aligned to serving the
customer. This stream will look at vital issues such as:

- Who are your customers? What do they buy? Why do they choose you?

- Building individual relationships with your customers online

- Developing and building customer loyalty?

- Getting maximum value out of your contact with each customer?

Track 2, ‘Trading in the eMarketplace’ looks at the issues surrounding how
eBusiness is not an ‘old economy’ organisation with a website. Nor is it a
start-up dotcom. Today, it has to be an organisation with new ideas of how
to trade and deal with customers.
This stream will teach you how to:

- Rethink structures and processes

- Develop supply chain and purchasing processes

- Exploit the rise of on-line auctions

- Manage the combination of "clicks and mortar"

This stream uses case studies and the experience of organisations that
have successfully identified and dealt with this challenge.

Peter Chase, BBC Technology, is chairing the third and final Track, ‘The
Technical Foundation of eBusiness’ over the two-day conference. This track
will look at how information and communication technology is being driven
forward at a bewildering pace - sometimes in unexpected directions. This
stream deals with the technical challenges of being an eBusiness. Showing
you how to:

- Take advantage of latest technical developments in eBusiness

- Integrate latest technology with existing infrastructure, and at
speed

- Ensure data security and integrity

- And keep processes operational, around the clock

Leading industry experts have been chosen to present the comprehensive
conference sessions. They will give practical information and insight
into real cases scenarios, and offer advice and solutions to these
situations. Some of the key industry speakers include, Ralf Jeffery,
Proxicom; Tanya Lawler, Sapient Ltd and Lars “Morre” Marelius; Roxen
Internet Software. Each speaker will give practical information and
insight at the conference sessions.

For Chartered Institute of Marketing (CIM) members, attendance to one
Conference session will allow them to qualify for one hour’s Continual
Professional Development (CPD), which leads to Chartered Marketer status.

Notes to Editors

About Webcom 2001

Webcom 2001, in association with the eBusiness Conference is the UK’s
leading eBueinss exhibition and Conference.

For more information about the eBusiness Conference and Webcom 2001,
please visit www.web-com.co.uk or call 0870 7511 428.

About CMP Europe Ltd
CMP Europe Ltd. has more than 20 years of experience in producing industry
leading, business-to-business events and publications that reflect the
rapidly changing and diverse market of IT. The Company remains at the
forefront of the industry by continuously developing existing events and
adding new products to its portfolio. CMP’s current successful events
and publications in the UK include Networks telecom, Webcom, GIS and Call
Centre Expo and Technology For Marketing events and Call Centre Focus and
Com Europe magazines.

CMP Europe Ltd is a leading provider of business to business marketing
services and information to the hi-tech markets of IT, electronics and
games. The expanding range of events, publications and on-line services
benefit from CMP’s strong industry focus and, as part of CMP Media Inc, a
unique global and regional reach. CMP Europe was formerly the IT,
electronics and games interests of Miller Freeman UK. Further information
about CMP Europe can be found at http://www.cmp-europe.com


CMP Media
Inc. http://www.cmp.com


is part of United Business Media plc., formally
United News & Media plc. Further information can be found at
http://www.unitedbusinessmedia.com


For more information, please contact:

Toni Cullen, Senior PR Manager, Tel: 0208 987 7617;

Email:tcullen@cmp-europe.com


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