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MGI invited to address Microsoft WinHEC 2001 Conference; MGI unveils ground-breaking initiatives with MGI.TV using Microsoft TV Technologies in Windows XP

Discovering ways to apply the powerful digital media features of Microsoft Windows XP to enable new roles for the PC is one of the major themes at WinHEC 2001, the premier hardware engineering conference and industry gathering for Microsoft Windows platform developers. Part of this year's conference agenda includes technical sessions on the new enabling technologies in Windows XP related to designing PCs as entertainment appliances.

20 March 2001: MGI, a leader in visual media software products and infrastructure, today announced that it has been invited to discuss and demonstrate its groundbreaking initiatives with Windows XP through MGI.TV (formerly known as PureDIVA).

MGI.TV is MGI’s next-generation total home entertainment application that includes personal TV viewing with real-time time-shifting functionality, digital VCR, DVD movie playback and home audio. The new release, unveiled at WinHEC 2001, is one of the first products of its kind to exploit the new Microsoft TV Technologies in Windows XP.

Ihor Petelycky, general manager, Video Products, MGI, said, "The opportunity to be invited by Microsoft to present at WinHEC again undoubtedly raises MGI's profile as a potential long-term software development partner for PC and peripheral manufacturers. The fact that MGI.TV makes use of essential core technologies found in Microsoft Windows XP has an added benefit. It will enable us to produce a better product for a better consumer experience."

In a technical session for hardware and driver engineers developing systems and peripherals that include video rendering, as well as system designers, OEMs and integrators, MGI also will discuss the underlying Windows XP architecture for TV on the PC platform, and provide a live demonstration of MGI.TV. The application utilises a number of key Microsoft TV Technologies components in Windows XP to receive encrypted premium digital TV from a wide range of sources. These components include the Broadcast Driver Architecture, the Unified Tuning Model, conditional access, Guide Store, software demultiplexing, AVStream class driver and Video Mixing Renderer.

Jonathan Usher, group product manager, Windows Digital Media Division, Microsoft Corp., said, "WinHEC is about innovation, and the opportunity for the world's leading hardware and software developers to meet, learn and share ideas about the Windows platform. By using Microsoft TV Technologies in Windows XP, MGI.TV represents the kind of cutting-edge development that is at the heart of this conference. We are pleased to invite MGI to discuss and demonstrate this achievement."

In addition to the conference presentation, MGI will be exhibiting at WinHEC 2001 (Booth 529), showing both MGI.TV and a new generation software DVD player running under Windows XP, utilising Direct XVA and VMR.

Notes to Editors

For further information, please contact: Jenny Hodge, communications manager Europe, MGI,
tel: +44 (0)1908 278106 / +44 (0)7775 897360, email:

WinHEC takes place at the end of March 2001 at the Anaheim Convention Center, California:

Conference: March 26-28, 2001

Exhibits: March 25-27, 2001

More information is available at

MGI UK customer contact information for publication:

Tel: 0800 973830; web site:

About MGI

MGI is a leading provider of visual media software products and infrastructure that maximise the use of digital visual content by businesses and individuals. We do this by providing software and services that uniquely enhance every step of the visual media communications cycle, including capturing, creating, streaming, viewing, storing, sharing and publishing. Using our software, businesses and individuals create rich visual content to deliver optimal Internet experiences that communicate, drive user enjoyment and customer frequency, duration, transactions and satisfaction. With headquarters in Richmond Hill, Ontario, MGI employs over 300 people with offices in North America, Europe, and Asia Pacific. MGI is publicly traded on The Toronto Stock Exchange under the symbol ‘MGI’. In the UK, MGI is a member of the British Photographic and Imaging Association (BPIA), the Photo Marketing Association International (PMA) and The European Leisure Software Publishers Association (ELSPA).

© MGI Software Corp., 2001. MGI and MGI.TV are trademarks or registered trademarks of MGI Software Corp. All other company and/or product names are trademarks and/or registered trademarks of their respective manufacturers.

This press release was distributed by ResponseSource Press Release Wire on behalf of Rovi Europe Ltd in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit