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Tuesday 27th - Thursday 29th March 2001


The Library

The Hempel Hotel

31-35 Craven Hill Gardens

W23 EA


Paul Nerger, VP Marketing, Argogroup


· Argogroup addresses the issue of the delivery of content in a bid to
improve the user experience
In the telecommunications industry broadband is perceived to be the holy
grail, yet two problems still persist to fuel the adage that 'WAP is
crap': response time and the delivery of compelling content. What point is
there in developing a killer application if users still can't download
tables or even bold font onto their devices?

· Arogroup embraces the stratification of wireless devices as a welcome

From an initial handful of handsets to a myriad of mobile devices of all
shapes and sizes, the wireless device market continues to provide an
assortment of options. To date the users have had no guarantee that the
content they request will be presented to the same standard regardless of
which make or model of device they are using

· Argogroup extends global reach

As the global wireless market begins to converge, Argogroup quickly has
recognised the need to look at the bigger picture. As i-mode begins to
penetrate the European and N.American markets, the company has opened a
new US office, headed by Dennis Empey, to expand its global footprint and
to strengthen its position to take on the challenge of making WAP work

This press release was distributed by ResponseSource Press Release Wire on behalf of Pleon in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit