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World’s largest tour operator implements MGI imaging technology to enhance online customer experience

CeBIT, Hanover, 22 March 2001: MGI, a leader in visual media software products and infrastructure, today announced that TUI, the world’s largest tour operator, has implemented MGI’s Zoom Image Server technology on its web site at, in order to provide its customers with zoom-enabled, 360-degree interactive panoramic views of TUI’s most popular holiday destinations.

The Zoom Image Server platform, combined with MGI’s ‘immersive’ panoramic imaging technology, provides TUI’s online customers with a detailed, interactive tour of their chosen holiday location, including virtual walk-throughs of selected hotels.

MGI Zoom Image Server allows even the smallest details on a web site to be viewed up close, clearly and quickly, without the need for high bandwidth connections or plug-ins.

The virtual tours on the TUI web site were designed by INXS-Media, based in Friedrichshafen, Germany. Over the past six months, the project team, led by Michael Hansky, has photographed 150 hotels around the world, and produced virtual tours for integration into the TUI site. The project is ongoing, and currently 50 hotels tours have been implemented online.

Stephen Mold, MGI’s managing director, Europe, said, “Our technology provides an unrivalled online experience. With just one click of the mouse, a visitor can fly to a selected holiday destination, look around a beach and holiday resort without any restrictions, enter a hotel, view the bedrooms – and even zoom into the restaurant menu or examine the quality of the bed linen! If the visitor then chooses to book the holiday, everything will be familiar. No unpleasant surprises on arrival, and a satisfied customer!”

About MGI Zoom Image Server

MGI Zoom Image Server is a scalable Internet imaging platform that integrates with existing web infrastructures to manage and serve all images that display on a web site. It is particularly ideal for any site where images play a critical role in influencing purchasing decisions. The platform has a modular architecture that enables e-businesses to plug in a myriad of immersive imaging applications, including 360-degree panoramas, 3D objects and virtual environments, that are proven to increase online sales, reduce product returns and retain customers. MGI’s Internet imaging technologies are used by well-known e-tailers, stock photography sites, in business-to-business online marketplaces, and in the estate agency and travel and tourism sectors.

About INXS-Media

INXS-Media ( is a leader in e-commerce, web design, multimedia applications and virtual reality. Its range of services includes building a simple online presence to complete business-to-business solutions. Through its expertise in 3D product visualisation, virtual tours and special techniques using high-resolution graphics on the Internet, and under the management of Michael Witzke, INXS-Media has become one of Germany’s leading companies in its field. INXS-Media chooses MGI technology including the Zoom Image Server platform, and MGI’s development tools for the creation of high quality 360-degree panoramas, 3-dimensional photo-realistic objects and virtual tours.

Notes to Editors

For further information on MGI Zoom Image Server, or to request screen shots or images for publication, please contact:

Jenny Hodge, communications manager Europe,

MGI Software,

tel: +44 (0)1908 278106 / +44 (0)7775 897360,


MGI UK customer contact information for publication:

Tel: +44 (0)1908 278100; email:

web site:

About MGI

MGI is a leading provider of visual media software products and infrastructure that maximise the use of digital visual content by businesses and individuals. We do this by providing software and services that uniquely enhance every step of the visual media communications cycle, including capturing, creating, streaming, viewing, storing, sharing and publishing. Using our software, businesses and individuals create rich visual content to deliver optimal Internet experiences that communicate, drive user enjoyment and customer frequency, duration, transactions and satisfaction. With headquarters in Richmond Hill, Ontario, MGI employs over 300 people with offices in North America, Europe, and Asia Pacific. MGI is publicly traded on The Toronto Stock Exchange under the symbol ‘MGI’. In the UK, MGI is a member of the British Photographic and Imaging Association (BPIA), the Photo Marketing Association International (PMA) and The European Leisure Software Publishers Association (ELSPA).

© MGI Software Corp., 2001. MGI and Zoom Image Server are trademarks or registered trademarks of MGI Software Corp. All other company and/or product names are trademarks and/or registered trademarks of their respective manufacturers.

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